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Evaluating Media Messages

Evaluating Media Messages. Senior Social Studies. What are media messages?. Media messages are those distributed by organizations with the intent of communicating an idea or ideas to a wide audience. Media messages are constructed in different ways for different purposes. . Objective:.

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Evaluating Media Messages

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  1. Evaluating Media Messages Senior Social Studies

  2. What are media messages? • Media messages are those distributed by organizations with the intent of communicating an idea or ideas to a wide audience. • Media messages are constructed in different ways for different purposes.

  3. Objective: • Evaluate how and why messages are: • 1) constructed using particular tools (e.g., textual, graphical, audio, visual and interactive elements) • 2) constructed using particular characteristics (e.g., style, tone, organization) • 3) constructed using particular conventions (e.g., use of evidence, point of view, citations) • . . . for unique purposes.

  4. Why does it matter? • Communication methods influence the ways people define and act on issues. • Media messages affect public opinion on issues and organizations adjust their messages for different audiences.

  5. Syllabus • Watch “The Persuaders” at www.pbs.org • Marketing Products • Marketing Culture • Marketing Politics • Complete analysis questions • Mrs. Gerken’s Webpage: copy and paste into your Google Docs and share with Mrs. Gerken & Mr. Fechuch • Complete “Advertising Code of Ethics” project

  6. Advertising Code of Ethics • "The Persuaders" makes clear that marketing has an impact on society beyond its ability to convince consumers to buy a particular product or not. Consider the responsibilities of an advertiser in a democratic society and develop a code of ethics for sponsors and creators of advertising. • To get started, look at some examples of advertising ethics policies, like the Vatican's statement on advertising. An industry example is available from the American Marketing Association.

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