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Media Messages
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Media Messages. Analysis/Evaluation. Analysis Questions. What is the purpose of and audience for this ad? What media techniques does the ad use to convey the theme of progress? What view of progress – positive, negative, or mixed – does the advertisement present?. Evaluation Questions.
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Media Messages Analysis/Evaluation
Analysis Questions • What is the purpose of and audience for this ad? • What media techniques does the ad use to convey the theme of progress? • What view of progress – positive, negative, or mixed – does the advertisement present?
Evaluation Questions • What does this ad do that a traditional text does not or cannot do? • What elements make this an effective or ineffective advertisement? • What questions are raised by the ad?