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Crafting Messages for Electronic Media

Crafting Messages for Electronic Media. Learning Objectives. Compare strengths and weaknesses of the media available for short messages Outline six guidelines for creating successful social media content

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Crafting Messages for Electronic Media

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  1. Crafting Messages for Electronic Media

  2. Learning Objectives • Compare strengths and weaknesses of the media available for short messages • Outline six guidelines for creating successful social media content • Explain how to treat e-mail as a professional communication medium and identify the qualities of a good e-mail subject line

  3. Learning Objectives • Identify guidelines for successful instant messages (IM) in the workplace • Describe the role of blogging in business communication today and explain how to adapt the three-step process to blogging • Explain how to adapt the three-step writing process for podcasts

  4. Social networks User content sites Electronic mail Instant messages Text messaging Blogs Podcasts Online video Media for Brief Messages

  5. Printed Documents • Make a formal impression • Follow legal requirements • Stand out from e-messages • Offer security and permanence

  6. Content for Social Media • Use conversational approach • Write informally but not carelessly • Create concise informative headlines • Get involved and stay involved • Use promotion indirectly • Be transparent and honest

  7. E-Mail in the Workplace • Overall quality • Legal issues • Confidentiality • Network security • E-mail hygiene

  8. Three-Step E-Mail Process • Planning • Writing • Completing

  9. Planning Business E-Mail • Practice e-mail etiquette • Control number of messages • Limit multiple recipients • Respect chain of command

  10. Writing Business E-Mail • Aim for high quality • Include subject lines • Control emotions

  11. Completing Business E-Mail • Revising • Producing • Proofreading • Signing • Distributing

  12. Using Instant Messaging • Routine communication • Online meetings • Internal communication

  13. Using Text Messaging • Marketing • Customer service • Security • Crisis management • Process monitoring

  14. Business IM Benefits • Rapid response • Reduced costs • Conversational aspects • Wide availability

  15. Business IM Concerns • Technical issues • Security and privacy • User authentication • Message logging • Incompatible systems • SPIM messages

  16. Three-Step IM Process • Planning • Writing • Completing

  17. Workplace IM Guidelines • Schedule IM usage • Protect confidential information • Avoid personal messages • Limit impromptu meetings • Avoid complicated messages • Minimize multiple conversations • Follow security guidelines

  18. Effective Business Blogs • Use personal style and authentic voice • Deliver new information quickly • Pick topics of interest to audience • Encourage user comments

  19. Using Blogs in Business • Project management • Team communication • Company news • Public relations • Media relations

  20. Using Blogs in Business • Customer support • Recruiting • Policies and issues • Crisis communication • Market research

  21. Using Blogs in Business • Brainstorming • Viral marketing • E-mail replacement • News syndication • Community building

  22. Three-Step Blog Process • Planning • Audience, purpose, and scope • Writing • Content, style, and information • Completing • Evaluate, proofread, and post

  23. Using Podcasts in Business • Audio-video • Training sessions • Product brochures • Virtual tours

  24. Three-Step Podcast Process • Planning • Situation, information, and organization • Writing • Previews, transitions, and reviews • Completing • Revising, recording, and posting

  25. The Podcasting System • Basic options • PC microphone and sound card • PC software • Advanced options • Audio processor, mixer, and microphone • Advanced software

  26. Distributing Blog and Podcast Content • Syndication • Aggregators • Pod-catchers

  27. Connecting with Audiences • Feed capabilities • Directories • Tagging • Blog-rolls • Trackbacks

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