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Kaspersky Lab Business Overview and Vision 2012 : IT Security in the Age of Cyber Warfare

Kaspersky Lab Business Overview and Vision 2012 : IT Security in the Age of Cyber Warfare. Garry Kondakov, Chief Sales and Marketing Officer 09/02/2012. Contents. About Us Our History Where We A re Now Four Pillars of Success Our Channels and Partners Our Brand

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Kaspersky Lab Business Overview and Vision 2012 : IT Security in the Age of Cyber Warfare

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  1. Kaspersky Lab Business Overview and Vision2012: IT Security in the Age of Cyber Warfare Garry Kondakov, Chief Sales and Marketing Officer 09/02/2012

  2. Contents About Us Our History Where We Are Now Four Pillars of Success Our Channels and Partners Our Brand Looking to the Future | Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  3. About Us Founded in 1997 Headquarters in Moscow, Russia Global presence: Operations in almost 200 countries Territory offices in 29 countries Over 300 million users around the globe Over 200 thousand corporate clients worldwide* • * Corporate customers include numerous large governmental and commercial organizations as well as small and medium-sized businesses | Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  4. About Us Over 2,400 employees worldwide Licensed technologies to around 100 IHVs and ISVs worldwide One of the fastest-growing security software companies Largestprivately-owned security software company | Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  5. Where We Are on a Global Scale Germany France UK Benelux Poland Spain Italy Romania Sweden Austria Russia Ukraine Latvia Kazakhstan China Korea Japan Malaysia Australia Hong Kong India USA Canada Brazil Mexico Argentina Turkey UAE South Africa | Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  6. Where We Are Now: Our Financial Dynamics Kaspersky Lab key financial results 2011 Revenue: 612 Mln USD Growth: 14% | Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  7. Where We Are Now: Our Growth Rates* Our growth by region Our growth by market segment *Sales bookings results | Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  8. Four Pillars of Success • Vision and Expertise • Technologies, Products • and Services • Partner Community • Brand | Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  9. Our Channels and Partners Our key principle in partners relations Creating Partner Community around the globe Partners relations we maintain today Key partners in more than 100 countries 500-600 direct partners Up to 10 000 indirect partners Our efforts are recognized internationally A number of “Best vendor” awards around the globe A number of quality certificates from states authorities, independent laboratories and other vendors | Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  10. Our Brand Key brand awareness figures in 2011 • Russia – 98% • Germany – 81% • UK – 60% • US – 50% • France – 71% • China – 86% The Kaspersky brand is one of our key assets and we’ve done a lot to ensure international recognition • Development of brand loyalty, not just recognition • Emotional proximity and unconventional marketing • Dialog with customers and consumers • Maintaining expert positioning and use of new media *aided awareness | Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  11. Our Brand Kaspersky Lab has several strategic global partnerships Sponsorship of the Scuderia Ferrari racing team is a long-term project based on our common values We also support a number of sports teams and geographic expeditions as we share the same principles: be innovative, always aim for new records and never stop progressing Be Safe Innovate Be Different Be Fast | Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  12. Looking to the Future: Market Trends • Multiple mobile platforms • Cloud computing • Consumerization of IT | Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  13. Looking to the Future: Our Business Vision Localizability Creating a global company through effective local approach Products diversification Development of a comprehensive portfolio where each product or solution addresses a specific customer issue Partnership Creating the most effective partnership community in the industry Being top 3 globally Being among the Top 3 endpoint security companies globally in all market segments |Kaspersky Lab Cyber Conference, Cancun, February 5-9, 2012

  14. Thank You! Garry Kondakov, Chief Sales and Marketing Officer 08/02/2012

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