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UWE Student Switch Off Campaign: Engaging Students in Energy Conservation

The UWE Student Switch Off Campaign successfully engaged over 2,000 students in energy-saving initiatives during the 2012-13 academic year. With a sign-up rate exceeding 33%, the campaign featured competitions between halls and blocks, promoting sustainability through quizzes and photo submissions. Incentives included prizes like student discount cards and ice cream giveaways. A total of 665 students pledged their support, resulting in an impressive average energy reduction of 10% compared to baselines. The campaign also fostered community engagement via social media and competitions, showcasing the creativity and commitment of the student body.

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UWE Student Switch Off Campaign: Engaging Students in Energy Conservation

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  1. UWE 2012-13 Jade Monroe Campaign Project Officer

  2. Student Switch Off Campaign Student Switch Off at UWE Facebook competitions Monthly National competitions Halls visits Online Climate Quiz Energy data

  3. SSO at UWE • 2000 students in the Student Village – over 33% signed up (previous years 20-40%) • Inter-block competition (4x halls, 24x blocks) • Winning block = £25 prize per signed up resident during the 1st and 2nd term • Induction day sign ups • No Training Session • Previous years = paid ambassadors • 5 x halls visits throughout the year (quizzes and photo competitions)

  4. 356 students on the Facebook page, 120 joined this year. • 29 photos submitted in the competitions • Prizes – Student discount cards, Ben & Jerry’s, club tickets Facebook Competitions

  5. UWE Student Won Ben & Jerry’s National Competitions

  6. Visits • Quizzes – 90 Face to Face Quiz entries • 23 photos totalling 250 likes • 3 litres of ice cream given away

  7. Climate Change Quiz • 140 students entered

  8. Energy Data • Prizes awarded to the most efficient block based on a kWh per student/per day basis • Energy savings of around 10% compared to the baseline

  9. Statistics and Results • Sign ups - 665 students have pledged to support the campaign - over 33% of halls students • Facebook - 120 students have become a fan of the campaign on Facebook this year • Quiz - 230 students had a go at our climate change quiz • Photos - 52 photos taken of students saving energy (29x Facebook competition entries, 23x halls visits) • Likes - 250 individual photo likes by friends • National competition – 1 Students entered • Energy reductions - average 10%

  10. Questions

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