Persuasion Is All Around You!

1. Persuasion Is All Around You! “Can You Hear Me Now?”

2. Amy and Sue will read the eulogy at his funeral tomorrow. • During the storm, the tree fell on the house and the phone lines were damaged. • Zippy and Maurice played soccer with the grapefruit pulled from a backyard tree. • The baby threw the rattle on the floor.

3. Homework: Suffixes • Write 10 sentences using 10 words that contain suffixes from our list. • Use context clues in your sentences.

4. Bell Ringer: Word of the Day- Mon. 5/14-page 511 Definition: Part of Speech: Synonyms: Sentence: Citation: Noun Cite: Verb Citation

5. Bell Ringer: Tues. 5/15 Underline the subject once, underline the verb twice, circle the direct object, and place a box around the prepositional phrase. Be sure to label each part of speech. • Last week, we read a book about the Civil War. • You must be rational when dealing with conflict. 3. The botanist examined the flowers. Circle the suffixes in the underlined words. Write a short definition.

6. Bell Ringer: Th. 5/17 Underline the subject once, underline the verb twice, circle the direct object, and place a box around the prepositional phrase. Be sure to label each part of speech. • The child grabbed the toy from his brother. • During the ceremony, the speaker presented an award to the student. • The officer parked the car near the police station.

7. Writing Prompt: The art of persuasion If you wanted to persuade your parents to let you go on school trip to Europe with some of your classmates, what would you say? Come up with three arguments or reasons that they should spend thousands of dollars to let you explore Europe.

8. Counterarguments 2,500 dollars is a lot of money. You can go when you are older and can appreciate the trip. Besides, in college, you can get financial assistance for the trip.

9. What is persuasive Writing? A means of convincing people: • to believe something or act in a certain way • to agree with a point of view of the writer

10. Common persuasive techniques often used in writing and advertising • Slogan • Repetition • Bandwagon • Emotional Appeal • Logical Appeal • Ethical Appeal • Call to Action Purpose?

11. Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product

12. Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead

13. Bandwagon A statement suggesting that everyone is using a specific product, so you should too

14. Emotional Appeal • Create a connection with your audience to make them feel optimistic, idealistic, pity, nostalgia, or anxiety

15. Logical Appeal Persuade your audience by appealing to your audience’s practical and functional needs. You can do this by providing … • strong evidence • Objective statistics • Expert Opinions • Convincing interviews • Testimonials

16. Testimonial A well-known person supports a product or service

17. Expert opinion Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”

18. Ethical Appeal A writer presents one self as fair, objective, trustworthy, and credible. You can do this by… • Presenting yourself as sincere and honest • Understand and addressing your audience’s concerns • Provide reasoning to the audience’s objections

19. Call to Action The point in an essay or advertisement when the writer urges the audience to do something or change their point of view.

20. Quick review • Slogan • Repetition • Bandwagon • Emotional Appeal • Logical Appeal • Ethical Appeal • Call to Action

21. Audience Awareness Advertisers and writers need to know how to • target their audiences • use appropriate persuasive technique • Choose the proper diction and tone

22. Who’s the audience?

23. Audience?

24. Audience? Purpose? Persuasive technique?

25. Audience? Purpose? Persuasive technique?

26. Audience?

27. Audience? Purpose?

28. Audience? Purpose?

29. Audience? Purpose? Persuasive technique?

30. Audience? Persuasive technique?

31. Relevant facts • Advertisers spend about $200 billion a year on TV advertising • The average cost for Super Bowl ads is $2.6 million per 30 second spot • The average American watches about 24,000 TV commercials a year http://television-commercial.net/

32. Making Connections • What is your favorite jingle? • What slogan for a product do you find yourself saying? • What TV commercial has influenced you to make a purchase? • Since Tubby Smith and Billy Gillispie shop at Kroger, does that mean we should too?

33. Reflection “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.

35. Facts, Support, Evidence Write down 10 facts from the video and 10 facts from the articles.

36. Quiz review • Set the book by the desk. • Before the dance, the kids practiced dance moves.

37. Homework: Thurs. 5/17 Find two online articles about water pollution and water conservation. Print them out or email me the url. s

38. Classwork: Facts, Statistics Write down 10 facts.