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Innovative Approaches to Online Surveys and Data Utilization**

This presentation explores the future of online surveys, emphasizing how unconventional data can enhance research efforts. It critiques traditional survey methodologies that often replicate outdated offline systems, limiting innovation. By leveraging multimedia content and dynamic features, we can enhance survey engagement and data quality. With examples from various projects across EU countries, it highlights the importance of adapting to online environments, using tools like adaptive surveys, audiomaps, and real-time graph generation to create meaningful insights from multifaceted data sources.

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Innovative Approaches to Online Surveys and Data Utilization**

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Presentation Transcript

  1. Online Surveys 2.0 ASC Funky Data: working with unconventional data in surveys and research 25 September 2012, Imperial College, London, UK

  2. Introduction • Netherlands and Lithuania • Knowledge Exchange • Business Intelligence • E-Learning • Across EU • UK: JISC, UKCES, Connexions

  3. (online) Software Systems • Many were based on existing offline systems • Functionality copied, not redesigned • Misplaced analogies • Slow innovation

  4. Examples E-mail: POP, CC, Inbox, Outbox, Address book E-books: Bookmarks, Margin notes, ToC E-learning and Assessment: PDF, text and images, Multiple choice Other: File System, Desktop, Saving of documents

  5. Online Surveys Today • A lot of multiple choice questions • Score matrices (on 5 or 10 point scales) • Mostly written introductions

  6. Online Surveys Today • With • Rules • Automatic data entry • Without • Breaking the format • Handwriting • Drawing Online versions of paper survey forms

  7. But there is more... Being in an online environment allows us to use online content Being in a dynamic environment allows us to use dynamic features

  8. Online content • Multimedia: Pictures, video, audio • Uploaded or embedded • Wherever we need it: • to introduce a subject or question; • as answer options; • as answers from users.

  9. Multimedia

  10. Associative questions

  11. Two-dimensional thinking

  12. Sliding scales

  13. Lightbite Toolbox – Authoring

  14. Adaptive Surveys • Dependent questions • Dependent sections

  15. Drawing conclusions • Use any question result to filter survey results • Generate graphs on the fly (bar, pie, stacked, bubble) • Research free text using tagclouds • Thumbnail overviews of uploaded pictures

  16. Drawing conclusions • Use any question result to filter survey results • Generate graphs on the fly (bar, pie, stacked, bubble) • Research free text using tagclouds • Thumbnail overviews of uploaded pictures

  17. Drawing conclusions • Use any question result to filter survey results • Generate graphs on the fly (bar, pie, stacked, bubble) • Research free text using tagclouds • Thumbnail overviews of uploaded pictures

  18. Near future • Create audiomaps from (uploaded) videos resulting in videowalls with themed clips • Analyse positives and negatives in free text • Integration of public datasources • Contextual content

  19. We need you! Join our public beta October 2012 Raymond Elferinkraymond@raycom.com

  20. “Let others praise ancient times; I am glad I was born in these.” Publius Ovidius Naso (43 B.C. - A.D. 18)

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