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Successful Online Surveys

Successful Online Surveys. Presenters Kim Perkins, Timothy C. Lisk, & Justin C. Mary Discussant Dale E. Berger Claremont Graduate University WPA 2010, Cancun, Mexico. Survey Survivor: How NOT to get Voted Off the Island. Kim Perkins & Timothy C. Lisk Claremont Graduate University

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Successful Online Surveys

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  1. Successful Online Surveys PresentersKim Perkins, Timothy C. Lisk, & Justin C. Mary DiscussantDale E. Berger Claremont Graduate University WPA 2010, Cancun, Mexico

  2. Survey Survivor:How NOT to get Voted Off the Island Kim Perkins & Timothy C. Lisk Claremont Graduate University WPA 2010, Cancun

  3. Overview • Intro • Comparison of Services • Free • Paid • Case-by-case • Tribal Council • Tips & Resources

  4. Intro to online surveys • Strengths • Easy to administer • No data entry! • Bias-free random assignment • Weaknesses • Take longer to create • Sample issues • Who owns the data? • Inconsistent formatting • Features change all the time

  5. Jargon • Skip logic & branching • Earlier responses determine later items • IF yes THAN item #4 • Randomization • Question, answer, page • Reduces order effects • Not random assignment • IP address • Similar to a cell phone number • Identifies one computer at one point in time

  6. Freebie Matrix

  7. Free SERVICES • Best for Newbies: SurveyGizmo • Unlimited surveys / questions • 250 responses per month • Best for Experts: LimeSurvey • Local or remote hosting • All features available

  8. $$$ Matrix

  9. “Surveys for Dummies” • Or at least people who would rather not think about this too much • Free is useless, but $200/yr: • “One-click” to import items straight from Word • Automatic crosstabs and charts • Real-time widgets for web page placement • $899/yr – “Expert team” will write your survey

  10. Very common • Good real-time data display • Useful to display data to stakeholders • $200/year package is cheaper than $19.95 monthly, with no limits on # of responses

  11. Survey Monkey

  12. Survey Monkey

  13. Survey Monkey - Chart

  14. Easy and powerful • Skip logic & piping ($$$) • “Respondent Anonymity Assurance” ($$$) • IRB friendly • No longer offer academic institution licensing

  15. Open source with high-end features • Can download entire package to your own site & use it free • Default: Does not pick up IP addresses • Assessments • Tokens for matching participants in pre-post design • Pay by the response as you go • Packages of $.04 to $.10 per response • Even free accounts can use advanced features • Clunky design interface • Perplexing web-developer logic & vocabulary • Response set = Label set • Skip logic = Conditions • Matrix-style questions = Answers

  16. Lime Survey

  17. Lime Survey

  18. Lime – Label sets

  19. Lime – Data view

  20. Lime - Chart

  21. Anonymous IP / SSL encryption ($$$) • Solution? Free student account! • All features unlocked • No formal tech support • .edu addresses only • GIS summary • Random assignment • A/B branching • Ability to combine surveys

  22. Wild Card: • $25/mo • IRB-friendly • SSL encryption • Account purged 14 days after deactivation • Super Uptight Critique • Company still collects IP addresses • Ultimately, data is password secured “However, should interception of encrypted data occur, that data could not be decoded without the unique encryption key that is held only by PsychData.”

  23. WPA Council Vote • Defend the providers! • Raise your hand when your favorite provider is called.

  24. And the winner is… SurveyGizmo! • Strengths • Easy to use • Most key features available • Weaknesses • Basic logic & branching • IP address tracking Runner-up: LimeSurvey

  25. Tips & Resources • URL shorteners • Random assignment • Branching / logic maps • “Hidden” help files • IRB application help

  26. RECAP • Comparison of Services • Free • Paid • Case-by-case • SurveyGizmo • Tips & Resources

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