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Common App Preview and Feedback: 2012-13 and Beyond

Common App Preview and Feedback: 2012-13 and Beyond. Scott Anderson, Director of Outreach Beth Mahalak , Account Manager The Common Application 2012 ACAC Conference. Today’s Goals. Association Overview 2011-12 Review 2012-13 Preview Your Q uestions and Feedback. Association Overview.

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Common App Preview and Feedback: 2012-13 and Beyond

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  1. Common App Preview and Feedback:2012-13 and Beyond Scott Anderson, Director of Outreach Beth Mahalak, Account Manager The Common Application 2012 ACAC Conference

  2. Today’s Goals • Association Overview • 2011-12 Review • 2012-13 Preview • Your Questions and Feedback

  3. Association Overview • Not-for-profit membership association founded in 1975 • Mission: to promote holistic admission as a path to college access • Free services for applicants and secondary schools • Volunteer Board of Directors • 9 chief enrollment officers • 4 school counselors • Two Advisory Committees • Applications: primarily admission operations professionals • Outreach: school and CBO counselors

  4. Membership Requirements • Four-year degree granting institution • Regional accreditation or CIS Membership • NACAC member in good standing • Commitment to association’s non-discrimination statement • Holistic admission process • One academic recommendation • Untimed writing sample

  5. 2011-12 Statistics (Projected) Applications • 660,000 unique applicants (+14%) • 2.75 million applications (+16%) SchoolForms • 18,600 highschoolsrepresented (+10%) • 300,000 schoolofficialswillsubmitan online form (+26%) • 8 million schoolforms (+47%)

  6. 2011-12 Regional Statistics (Projected) • 26,000 unique applicants will submit 96,000 applications • 1100 counselors will submit 110,000 forms (SR, MR, ED, etc.) • 9400 teachers will submit 125,000 evaluations

  7. 2011-12 Demographics Sex • 56% Female, 44% Male Ethnicity • 52% White, 37% Students of Color, 11% No Response Country of Home Address • 92% Domestic, 8% International Parental Education • 68% At least one parent with a Bachelor’s, 32% First Generation School Affiliation • 71% Public, 14% Independent, 14% Religious, <1%Homeschool

  8. 2011-12 Averages • 4.2 online applications per applicant (4.17 in 2010-11, ~4 over last decade) • Without transfers and singleton ED apps: 4.6 (4.3 in 2010-11) RED: Above average BLACK: Below average

  9. 2011-12 Averages • 4.2 online applications per applicant (4.17 in 2010-11, ~4 over last decade) • Without transfers and singleton ED apps: 4.6 (4.3 in 2010-11) Public schools account for 70% of all applicants.

  10. 2012-13 Membership • 37 new members (490 total, 1/3 exclusive users) • 9 new public institutions (69 total) • 46 states plus DC • 5 countries outside the US • 2 new public flagships (14 total) • The Ohio State University, The University of Tennessee, Knoxville • University of Illinois at Chicago • 5new international universities (11 total) • Hult International School of Business, Keele University, Richmond: The American International University in London, University of Stirling, Yale-NUS College • 2 new HBCUs (7 total) • Dillard University, Lincoln University (PA)

  11. 2012-13 Enhancements Application • Minor text changes School Forms • Optional Grade Report: reason for submitting • Email utility for communicating with colleges • New SR prompt to enable submission without letter upload I cannot provide a written evaluation because (check one or both): [ ] I do not have sufficient personal knowledge of this student. [ ] The demands of my counseling load do not afford me sufficient time.

  12. Common App 4.0 (CA4) • $7M - $8M investment to accommodate anticipated volume • Redesign of user interface is important but secondary • Features under consideration • New application format, elimination of print application • Constant progress updates within the application itself • Essay topics to change annually, announced each March • Essay length enforcement • Plagiarism detection • Linking application and fee submission • Simplified supplement process • Redesign of commonapp.org and support resources • Timeline • Final feature-set unveiled at NACAC conference in October • Training materials released during Winter 2013 • Launch August 1, 2013

  13. For More Information commonapp.org

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