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The Common Application 2012-13: Enhancements, Statistics, and Future Directions

Join Scott Anderson and Beth Mahalak as they present an overview of The Common Application for the 2012-13 academic year. Discover the association's mission to promote holistic college admission, the significant growth in applications and participating schools, and the enhancements being made to improve the applicant experience. Learn about membership requirements, application statistics, demographic insights, and new features such as optional grade reports and a redesigned user interface. Engage with your questions and feedback to shape future developments of the Common Application.

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The Common Application 2012-13: Enhancements, Statistics, and Future Directions

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Presentation Transcript

  1. Common App Preview and Feedback:2012-13 and Beyond Scott Anderson, Director of Outreach Beth Mahalak, Account Manager The Common Application 2012 ACAC Conference

  2. Today’s Goals • Association Overview • 2011-12 Review • 2012-13 Preview • Your Questions and Feedback

  3. Association Overview • Not-for-profit membership association founded in 1975 • Mission: to promote holistic admission as a path to college access • Free services for applicants and secondary schools • Volunteer Board of Directors • 9 chief enrollment officers • 4 school counselors • Two Advisory Committees • Applications: primarily admission operations professionals • Outreach: school and CBO counselors

  4. Membership Requirements • Four-year degree granting institution • Regional accreditation or CIS Membership • NACAC member in good standing • Commitment to association’s non-discrimination statement • Holistic admission process • One academic recommendation • Untimed writing sample

  5. 2011-12 Statistics (Projected) Applications • 660,000 unique applicants (+14%) • 2.75 million applications (+16%) SchoolForms • 18,600 highschoolsrepresented (+10%) • 300,000 schoolofficialswillsubmitan online form (+26%) • 8 million schoolforms (+47%)

  6. 2011-12 Regional Statistics (Projected) • 26,000 unique applicants will submit 96,000 applications • 1100 counselors will submit 110,000 forms (SR, MR, ED, etc.) • 9400 teachers will submit 125,000 evaluations

  7. 2011-12 Demographics Sex • 56% Female, 44% Male Ethnicity • 52% White, 37% Students of Color, 11% No Response Country of Home Address • 92% Domestic, 8% International Parental Education • 68% At least one parent with a Bachelor’s, 32% First Generation School Affiliation • 71% Public, 14% Independent, 14% Religious, <1%Homeschool

  8. 2011-12 Averages • 4.2 online applications per applicant (4.17 in 2010-11, ~4 over last decade) • Without transfers and singleton ED apps: 4.6 (4.3 in 2010-11) RED: Above average BLACK: Below average

  9. 2011-12 Averages • 4.2 online applications per applicant (4.17 in 2010-11, ~4 over last decade) • Without transfers and singleton ED apps: 4.6 (4.3 in 2010-11) Public schools account for 70% of all applicants.

  10. 2012-13 Membership • 37 new members (490 total, 1/3 exclusive users) • 9 new public institutions (69 total) • 46 states plus DC • 5 countries outside the US • 2 new public flagships (14 total) • The Ohio State University, The University of Tennessee, Knoxville • University of Illinois at Chicago • 5new international universities (11 total) • Hult International School of Business, Keele University, Richmond: The American International University in London, University of Stirling, Yale-NUS College • 2 new HBCUs (7 total) • Dillard University, Lincoln University (PA)

  11. 2012-13 Enhancements Application • Minor text changes School Forms • Optional Grade Report: reason for submitting • Email utility for communicating with colleges • New SR prompt to enable submission without letter upload I cannot provide a written evaluation because (check one or both): [ ] I do not have sufficient personal knowledge of this student. [ ] The demands of my counseling load do not afford me sufficient time.

  12. Common App 4.0 (CA4) • $7M - $8M investment to accommodate anticipated volume • Redesign of user interface is important but secondary • Features under consideration • New application format, elimination of print application • Constant progress updates within the application itself • Essay topics to change annually, announced each March • Essay length enforcement • Plagiarism detection • Linking application and fee submission • Simplified supplement process • Redesign of commonapp.org and support resources • Timeline • Final feature-set unveiled at NACAC conference in October • Training materials released during Winter 2013 • Launch August 1, 2013

  13. For More Information commonapp.org

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