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Newsletters and Publisher

Newsletters and Publisher. How to not bore people in an inexpensive way. Why newsletters?. Least expensive and effective way to draw attention Business Information Website Interaction with target population Specific Current Develop familiarity You as expert and useful resource.

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Newsletters and Publisher

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  1. Newsletters and Publisher How to not bore people in an inexpensive way

  2. Why newsletters? • Least expensive and effective way to draw attention • Business • Information • Website • Interaction with target population • Specific • Current • Develop familiarity • You as expert and useful resource

  3. Why newsletters? • Information boiled down • Concentration of topics • Various levels of depth • Anecdote • Current news • In-depth science • Profiles and bios

  4. Building newsletters • Principles • Be consistent • Shorter and more often is better • Build awareness, familiarity, and dependability • Too ambitious: more than you can chew • Title • Distinctive and obvious • Short for larger font size

  5. Building newsletters • Principles • Content • Diverse: provide visual variation and content variation • Quick updates on current events • Science: • Boil down • Make simple • Connect the message to the reader • Reference

  6. Building newsletters • White space • Use color with restraint • Subheads • Spacing • Alignment: visuals and column boundaries • Simplicity in design

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