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Club Newsletters

Club Newsletters. Mike Raffety, CTM District 30 Spring Conference mikeraffety@earthlink.net. Why Who Style and format Regular content Articles Photos Layout. Editing Publishing Software Templates Customizing Hints and tips Make articles fit. Agenda. Why have a newsletter?.

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Club Newsletters

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  1. Club Newsletters Mike Raffety, CTM District 30 Spring Conference mikeraffety@earthlink.net

  2. Why Who Style and format Regular content Articles Photos Layout Editing Publishing Software Templates Customizing Hints and tips Make articles fit Agenda

  3. Why have a newsletter? • Communicate with: • your club • prospective members • district leadership • Source for district newsletter articles (Spotlight) and other media • Remember history … • Improve your communications skills!

  4. Who does it? • Organizing and editing: • VP Public Relations • Writing articles: • Club officers • All club members • How often? • Monthly?

  5. Your first newsletter • This is the hardest • Need a consistent look • Set up a template • Style and format • Masthead • Table of contents • Distinguished Club Status

  6. Newsletter style and format • Colors • May print in B&W, but people will also read in e-mail or on web site • Graphic elements (TM logo, etc.) • Title • May just be club name • Boldface member names • Make it easy for people to find!

  7. Masthead • *Club name, number and district • *Volume and number, month and year • *Meeting time and place • *Name, address and phone for: • Editor (VP PR) • Publisher (President) • Officer list • * Required for club newsletter contest

  8. Table of contents • Draw the reader in • Make it easy to find interesting news • Use in summaries when e-mailing newsletters

  9. Distinguished club status • List the 10 goals • Show how close you are • Keep this very visible to members • Celebrate each accomplishment

  10. Articles • You don’t have to write them! • Draft officers to write • Ask members to write • Reprint articles from other sources (The Toastmaster, Spotlight, etc.) • Be sure to credit!

  11. Article ideas • New members • New achievements • CTM, ATM, DTM, CL, AL, etc. • Meeting summaries • Contests • area, division, district • District conferences and TLI • Elections, anniversaries, demo meetings, speechcraft, club awards, mission statement, officer meetings, more!

  12. Photos! • Easy way to fill space • People love pictures • Digital camera or scanning • Put a border on the photo • Click right and “Borders” • Ideas: • Meeting photos • Achievements (CTM, etc.) • Visiting dignitaries • Members at contests

  13. Layout • Mix it up, avoid a page of all text • Add large-print quotes • Include color where possible • Steal graphics from the web • Use clip art

  14. Editing • Proofread! • Spelling (red squiggles) • Grammar (green squiggles) • Content and interest • Send draft to club officers • “Toastermasters”

  15. Publication • Printed copies at meetings • Send in e-mail – Adobe PDF! • Include Table of Contents in mail text • Post on club web site

  16. Following newsletters • Make a copy of first newsletter and replace text and photos • Can do it in just a couple of hours

  17. Let’s make a newsletter!

  18. Software to create • MS Word • Included with most home PCs (part of MS Works) • Can buy MS Works Suite 2002 for under $80 on Amazon • Or use a computer at work • Could use MS Publisher ($100) or others

  19. Software to distribute • Not everyone has Word • BIG files • Adobe Acrobat PDF • Everyone has it • Small compact files • Fast to load from the web • Can buy Acrobat ($250) • Or use free Adobe web service • http://createpdf.adobe.com • Five free conversions per e-mail address

  20. http://officeupdate.microsoft.com/templategallery Fire up Internet Explorer

  21. Preview several different ones

  22. For example: Dots

  23. Begin editing in MS Word

  24. Start customizing • Title • Date, volume, issue • Officer list • Distinguished club status

  25. Save before adding articles • Makes future newsletters much easier! • Just open this “blank” newsletter

  26. Inserting article text • Copy and “paste special” unformatted text • Avoid having to change fonts back

  27. MS Word hints and tips • All text is in a box • Move and resize boxes • Put a border around text • Click right on edge, choose borders • The “P” symbol • More tips at: • http://desktoppub.about.com/cs/word/index.htm

  28. How to make articles fit • Judicious editing • Change column width • Add large-font quotes • Add pictures • Change spacing between: • Lines • Paragraphs • Change font size

  29. Summary • Why • Who • What: • Articles • Photos • How • Publishing

  30. Good luck! • Feel free to e-mail me with questions • Please send copy of newsletters to me mikeraffety@earthlink.net

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