Gold Lasso- AN Introduction Gold Lasso is the industry leader helping media companies build and monetize subscriber engagement using native advertising and email automation technologies.
The New Ad Perspective! Banner and display ads are dead! Introducing native advertising for email. A new way for advertisers to get unprecedented performance from email, and media companies to maximize their revenue opportunity.
Highlights of the Playbook 1. Revenue Generating Design. Your template design has a 30% affect on revenue. Use science not your gut. 2. Train To Engage You actually have to train subscribers to engage in email - learn how to do it right. 3. The Engagement Water Fall. How engagement models work with email newsletters. 4. Introduction To The D.A.R.T. Framework Design. Amount. Relevance. Technology.
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