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Division of Enrollment Management. University of Wisconsin-Madison Kauffman Seminar February 29, 2008. What is enrollment management?. Using data to project ( and manage ) enrollment in various populations (new freshman, transfer, ethnic minorities, etc.)
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Division of Enrollment Management University of Wisconsin-Madison Kauffman Seminar February 29, 2008
What is enrollment management? • Using data to project (and manage) enrollment in various populations (new freshman, transfer, ethnic minorities, etc.) • Integrating decision making and support services to realize campus ideals for a strong and efficient pipeline
Key divisional goals for 2008 • Upgrade ISIS software v9.0 • Launch a collaborative development effort to improve access (fund-raising!) • Implement a relationship building website • Broaden outreach efforts with schools and colleges • Build an e-scholarship application • Develop an on-line Course Guide • Launch a curricular data “hub” • Collaborate with others on campus to implement an enterprise imaging system
Challengesand how we’re responding • Admissions (increasing applications, expectations and market demands) • Defining “need” • Resources* to get the work done • Convincing people that we all need to work differently (from transfer admissions to common scholarships and course information) * time, people and money
Access and College Admissions:Who Gets In… and Why? Office of Admissions
Plan for Today • Characteristics/Trends - Freshman Class • Admission Criteria, Policies, and Tips • Future Demographics Office of Admissions
Characteristics & Trends • Academic Qualifications • Non-Academic Qualifications • Gender & Residency • Race/Ethnicity Office of Admissions
Freshman Applications and Enrollment Office of Admissions
Freshman Class Averages 2007 Fresh Class • Rank in Class 89.4% • Acad. Grade Point Avg. 3.68 • ACT Composite 28.0 • SAT Total 1886 Office of Admissions
Academic Qualifications Office of Admissions
Academic Qualifications Office of Admissions
Accomplishments • 70% worked a part-time job • 63% earned a varsity letter • 52% received a leadership award • 22% performed in a professional music group • 22% won a community service award Office of Admissions
Gender Gender Office of Admissions
Residency Office of Admissions
Wisconsin Resident Access Office of Admissions
Feeder High Schools • Madison Memorial 68 • Arrowhead 61 • Middleton 53 • New Trier (IL) 47 • Madison West 46 • Brookfield Central 46 • Shorewood 45 • Verona Area 43 • Homestead 43 • Nicolet (Glendale) 41 Office of Admissions
Feeder Counties • Dane 508 • Waukesha 459 • Milwaukee 440 • Cook (IL) 282 • Hennepin (MN) 253 • Brown 171 • Dakota (MN) 143 • Outagamie 135 • Lake (IL) 127 • Ozaukee 110 Office of Admissions
Feeder States • Wisconsin 3,508 • Minnesota 721 • Illinois 587 • New York 211 • California 132 • New Jersey 90 • Massachusetts 59 • Maryland 44 • Pennsylvania 43 • Michigan 39 Office of Admissions
International StudentsHome Countries • Korea, Republic of 126 • China 85 • Taiwan, Republic of China 25 • Hong Kong 22 • Singapore 13 • India 12 • Malaysia 12 • Canada 10 • Indonesia 7 • Kuwait 6 Office of Admissions
Feeder Schools- Transfers Office of Admissions
Ethnic and Racial Diversity Office of Admissions
Admission Criteria, Policies, and Tips Office of Admissions
Admissions Procedures • Rolling admission - apply early • Most applicants are admitted • Holistic review • Apply electronically Office of Admissions
Guidelines for Admission • Curriculum (honors, AP, trend) • Rank in class and grades • Test scores • Personal statement and recommendations • Other factors Office of Admissions
Other Factors • Special characteristics • Extracurricular activities • Significant UW ties Office of Admissions
Preparing for College - Tips • Attend a great high school • Take the best courses • Do well (all A’s) • Write well • Meaningful work and volunteer • Pre-college summer programs Office of Admissions
Future Demographics Office of Admissions
U.S. High School Graduates Office of Admissions
Wisconsin High School Graduates Office of Admissions
To provide access to financial resources for all students, particularly those from economically disadvantaged backgrounds, in a fair, sensitive and confidential manner To inform and educate students and their families about financial options To continually improve our services so students may take the best advantage of their educational opportunities Student Financial Services Our Mission...
OSFS SERVES ENTIRE UW-MADISON STUDENT BODY • Applicants undergrad, grad and professional • Continuing students undergrad, grad and professional • Borrowers in Repayment Perkins and institutional loans • Employers Federal Student Work Study Program Student Job Center for other employment opportunities
AID AWARDED IN 2006-07 • $285,633,441 to 22,546 recipients 17,091 undergraduates 5455 grads/professional
WHAT IS FINANCIAL AID? • Grants, Scholarships, Loans and Work • Financial resources to assist students with educational expenses • An access tool
NEED BASED AID Need based aid requires a “needs” test for eligibility • WHEG, Federal Pell Grant, Federal Perkins Loan, Federal Work Study • Generally uses Federal (Congressional) Methodology for determining aid eligibility
MERIT BASED AID Merit based aid rewards special achievement, skills or other attributes that are not necessarily tied to need Academic Excellence Scholarship, athletic scholarships, National Merit Scholarship, general scholarships, fellowships, assistantships
NEED/MERIT BASED HYBRID • Some scholarships have a need component • Gates Millennium Scholarship • Some National Merit Scholarships • Lawton Grant - Misc. service club scholarships
Cost of Attendance EFC = Need UW-Madison example (cost of education for 2007-08, resident) $18,188 - 2,500 EFC =$15,688 Need WHAT IS FINANCIAL NEED?
UNMET FINANCIAL NEED • That portion of demonstrated financial need that is not filled with financial aid • Amount of unmet need is increasing every year
Current Challenges in Financial Aid • Reauthorization of HEA • Funding issues—federal and state • Declining buying power of grants • Congressional scrutiny--ethics • Student debt load • Complexity of system • Constant changing of regulations and rules • Increase in alternative loan borrowing
Federal Financial Aid: Increasing Grant/Loan Imbalance Source: College Board
Financial Aid issues at UW-Madison Insufficient grant funds Less socio-economically diverse student body Perceived lack of access by Wisconsin residents Reductions in federal campus based aid Limited operational resources
The mission of theOffice of the Registrar is to: • Support and enhance the Wisconsin Experience* • Link students, faculty and staff with information and services • Ensure the integrity of curricular and student records
Our vision is to be a respected leader known for our collaborative and innovative spirit with commitment to service, performance excellence and the Wisconsin Experience*.
Wisconsin Experience “We expect that what we do matters, and together we can solve any problems.” www.provost.wisc.edu/content/NewWiscoExp.pdf
Office of the Registrar Some challenges… • Establishing our role on campus • Resources to support campus (and System) expectations and ideals • Co-curricular record, differential tuition, course management systems, curricular changes, early intervention, classroom space • Legislature, private vendors, social technologies • Requests for data – providing information • Privacy, Security and building Trust relationships • Defining “student record” • Identity Management
The Course Guide project Do you remember? The Course Guide: A new way to access UW-Madison course information Official, formal and informal content www.registrar.wisc.edu