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Analysis of Media Coverage for Illinois Wesleyan and Peer Institutions

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This report analyzes newspaper coverage for Illinois Wesleyan University (IWU), Illinois State University (ISU), Augustana College, Kalamazoo College, and Western Michigan University. Sourced from LexisNexis and Tribune databases, it provides a comparative assessment of coverage trends over the past decade. The findings indicate that both IWU and ISU have experienced a 20% decline in newspaper mentions, likely reflective of broader trends in local news. Additionally, IWU maintains strong competitive positioning in media mentions, particularly in Chicago newspapers, outperforming peers like Kalamazoo College and Augustana College.

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Analysis of Media Coverage for Illinois Wesleyan and Peer Institutions

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  1. Newspaper Coverage Report University Communications May 9, 2011

  2. Newspaper coverage analysis • Media reporting searched via LexisNexis and Tribune databases • Should be viewed solely as directional and for comparative purposes • Does not reflect the quality of media reporting • Schools compared • Illinois Wesleyan, Illinois State and Augustana • Kalamazoo College and Western Michigan • Newspapers examined • Pantagraph, Tribune, Sun-Times, Daily Herald and Kalamazoo Gazette

  3. Observations • IWU is very competitive with ISU in terms of Pantagraph coverage • Overall, both schools have seen coverage decline about 20% over the past 10 years, which is likely due to less local news reporting in general • For perspective, Kalamazoo College does not get near the coverage we do in a very similar situation • IWU has very good share of news mentions in Chicago • Very competitive with ISU in all papers • Much better than Augie in all papers • Athletics drives the Chicago coverage

  4. Competing well in the Pantagraph Pantagraph mentions Source: LexisNexis

  5. Wesleyan does better than K-College Kalamazoo Gazette mentions Source: LexisNexis

  6. Competitive share in Sun-Times Sun-Times mentions Source: LexisNexis

  7. Very competitive in Tribune Chicago Tribune mentions Source: Chicago Tribune

  8. Very competitive in Daily Herald Daily Herald mentions Source: LexisNexis

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