Using the Web for Business Assignment

1. Using the Web for BusinessAssignment Batch: BABM7 Group F team members: Catherine Lim Ying Xin Ashraf

2. Content Introduction Business model Website benefits Website limitations Website architecture Use and usability Survey Poll

3. Website: http://www.lenovo.com/uk/en

4. About: Lenovo UK • Lenovo was established in Year 2004 and is now the world’s second largest PC vendor and is a US$21 billion personal technology company. Lenovo is a global corporation with no world headquarters and has more than 26,000 employee worldwide serving customers in more than 160 countries. • Long the market leader in China with more than 30% market share in PCs, Lenovo continues to grow and win market share rapidly all over the world.

5. Website Evaluation Methodology • Using Research-Based Web Design & Usability Guidelines(Koyani, Bailey and Nall, 2004) • Number of guidelines used: 63 • Levels of “Relative Importance” reviewed: 5, 4, 3, 2, 1

6. Business Model • Manufacturing(Direct) business model • Worldwide network coverage • Implore shareholders to partake in business view by including company vision and goals • Incorporation of various payment methods • Links to various social media • Appear in Top 30 of search results • Having a homepage that appears like one

7. Company vision and goals • Outlines expectations of future business growth and development • Professional corporate image • Underlining the intent of Lenovo

8. Incorporation of various payment methods • Payment methods such as Visa, Mastercard, American Express and Paypal • Multiple avenues to do their transactions

9. Links to various social media • Better marketing and advertising • Capable of watching review videos and marketing videos of products

10. Top 30 of search results • Better positioning and creates greater confidences • Top results provided by search engines • Reflection of reputation

11. Homepage

12. Website Benefits • Good structure of items placed consistently • Placing important items at top centre • Providing clear category labels that reduces time • Site maps that allows easy navigation • Search tool feature that aids in getting specific data conveniently • Usable search results that links to relevant sites • Provides comparative table analysis

13. Consistency of items • Good structure allows data to be search easily • Items on top centre gives great emphasis on main focus of the website • Provides clear path to other pages Lenovo Sony

14. Clear Category Labels • Reduce time used to search for required information • Able to connect to relevant links

15. Site Maps • Orient users and gain access to the different areas • Shorter path and easier navigation Dell Lenovo

16. Search Tool & Usability • Value added functionality to aid users in getting information • Access to information within few clicks

17. Comparative table • Value added functionality to aid users to compare products • Able to provide the best option based on analysis of customer requirements

18. Website Limitations • Unavailability of assistive devices • Insensitivity to choice of colours • Un-friendly user interface on smartphones and tablets • Connection speed of internet • Downloading speed of information • Downloading time indicator • Intensive amount of graphics • Absence of data entry

19. Unavailability of Assistive Devices • Not allowing someone with disabilities to gain access • Worldwide of more than 750 million people with disabilities Proposal: - Usage of adaptive, alternative technology-assistive or haptic devices into website

20. Insensitive to Tone of Colours • Tone of text is similar to background colour • Users with colour vision deficiencies will not be able to view the website correctly Proposal: - Selecting colours critically that gives better emphasis and avoid using red, green or blue Lenovo Sony

21. User Interface Issues • Unfriendly user interface via smartphones and tablets • Possibilities of clicking wrong links

22. Solutions: User Interface Proposal: • Considering different interface in designing a website • One of which can be tile based user interface which Acer has adopted Acer Acer

23. Issues: Connection & DownloadTime Indicator • Downloading time is slow • Internet connection of users not taken into consideration • No icon indicating percentage of download Proposal: • Reducing and limiting the number of images • Include a download bar that indicates percentage

24. Solutions: Connection & Download Time Indicator Fujitsu

25. Absence of Data Entry • Not equipped with data entry that reuse user session data • More time required to re-enter information Solution: - Require an application server, database and scripts to store, generate and respond to request so that Lenovo can reuse user session data for the next session

26. Website Architecture • Designed to provide a platform that addresses user requirements clearly • Mitigate any prevalent attacks from untrustedmachines

27. Website Architecture • Provides high quality web content • Hierarchical method used • Emulate Real-World Objects • Important information laid consistently • Layout and design that slows down performance • Overwhelming animated graphics and pictures that increases bandwidth • Lack of customer account login • Having appropriate white space • Absence of screen flicker

28. Hierarchical Method • Allows users to systematically look for information • Overwhelming information, resulting in longer loading time • Solution: • Creating additional link pages

29. Issues: Emulate Real-World Objects • Lenovo United Kingdom does not have a 360 degree interactive graphics • Cannot visually interact with the product Asus Asus

30. Proposal: Emulate Real-World Objects • Like Asus.com, Lenovo UK should incorporate interactive graphics into the display • Visually interact with it and rotate the product in any angle to inspect its physical specification. Asus

31. Issue: Overwhelming Information & Graphics • Proposal: • Similar to Asus, creates interactive flash tabs to significantly reduce the page content and instead categorize them into various sub groups. • Allow customers to click on relevant information Asus Asus

32. Issues: Lack of Customer Login • No customer account login. • Solution: • Allow customers to create their own private account • Manufacturing company’s encourage brand loyalty • Ensure security of transaction between business to consumer. Asus

33. White Space/ Absence of Screen Flicker • Appropriate amount of white space given • Information easily readable and does not strain users’ • Stands out important elements • Screen does not flicker • Prevent visual strain on website

34. Use and Usability • Unavailability of 24hours support • Information easily accessible • Slow downloading speed due to massive graphics • Consideration of browsers selection • Minimal scrolling to view a page • Interactive display for customers to better understand product and services • User-friendly comparative table • Push buttons clearly stated • Static menu that provides easy navigation

35. Issues: Unavailability of 24 Hours Support • No 24hr support msn messenger unlike Asus’s website. • Allows customers to do self-diagnostics with the help of an online personal to allow for immediate response to solve technical issues. • Not able to receive assistance during urgent situations. • Solution: • To implement a similar service support of what Asus provide Asus

36. User-friendly Comparative Table • Includes a comparison table to compare their products, ranging from price, internal specification and dimensions • Clearly define which product suits their needs • Reduce customer inquiry and make the transaction from selection to payment a lot more efficient for the company.

37. Clear Push Buttons • Clearly stated its push buttons for customers to link to other of the website services. • Allow ease usability for customers to navigate the site.

38. Conclusion In conclusion, we would like to note while there are merits in the website, there are much needed improvements to be made to meet the demands of the target market.

39. Survey Poll

40. Survey Poll

41. Questions & Answers