1. Advertising

2. Advertising • Everywhere you look, you see ads. • Advertising is a tool used to get people to want to buy something. • The main reason ads are created is to sell something.

3. To decode any ad, just answer these questions: • Who is responsible for the AD? • What is the ad actually saying? • What does the ad want me to do?

4. Consumer • A consumer is someone who buys and uses products and services.

5. Ads • Ads are crated to convince people to think or do something in particular. • For example, a sneaker company’s point of view might be that you can’t be a real athlete without special shoes-their shoes.

6. Law • Advertisers are required by law to tell the truth, and most advertisers work hard to do this. • The FTC (Federal Trade Commission) is a government agency that works to protect consumers from being hurt by advertising.

7. Target Audience • Most ads are directed to a target audience-a group of people who advertisers think will buy their product. • They put the ads where the target audience is likely to see them. • Advertisers use research to learn about their target audience

8. Techniques • Association • Call to Action • Claim • Games and activities • Humor • Hype • Prizes, sweepstakes and gifts • Sales and price • Repetition • Endorsements • Fear

9. Questions to ask yourself • How much do you know about the actual product? • What do other people who used the product think of it? • Does the product fit your budget? • Where else can you find information about the product?

10. Create an AD • Know the target audience • Use research to learn about the target audience • Where should the ad appear?