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Essential pieces

Essential pieces

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Essential pieces

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  1. Essential pieces • Composition and layout • Text • Graphs and charts • Photographs • Type/font style • Color Posters Design and Composition

  2. Abstract Top Left to Right 36” Bottom Conclusion 48” Composition and layout Posters Design and Composition

  3. 1 2 3 Title Big Idea Subtitle specifics provided Abstract Introduction Methods Results 48” Conclusion 36” 3 Column layout Posters Design and Composition

  4. 4 5 1 2 3 Abstract 36” Conclusion 48” 5 column layout Showing A Cyclical Process Posters Design and Composition

  5. Title Big Idea Subtitle specifics provided Introduction Abstract 48” Methods Results Conclusion 36” Asymmetrical layout Posters Design and Composition

  6. Type • Your choice of type, and the way you use it, plays a major role in the success of your presentation. • Your choice of type, and the way you use it, plays a major role in the success of your presentation. • Your choice of type, and the way you use it, plays a major role in the success of your presentation. Posters Design and Composition

  7. Maximize foreground background contrast t o Type • Avoid clichés: typeface establishes tone of poster • Weight contrast: light, medium,bold • Capitalization: MAY BE DIFFICULT TO READ • Contrast: Posters Design and Composition

  8. Develop a Type Hierarchy Title to be largest/boldest Text to be simple, easy to read Labels for table, charts and photos to be smallest Chart 4: Comparison of Seasonal Growth Patterns in Rubus Posters Design and Composition

  9. Color • Hue: another name for color • Chroma: the brightness or dullness of a color • Value: the lightness or darkness of a color Posters Design and Composition

  10. Primary colors Posters Design and Composition

  11. Secondary Colors • Two primary colors mixed together Posters Design and Composition

  12. Color • Tint: color + white • Tone: color + gray • Shade: color + black Posters Design and Composition

  13. Warm Colors • Exciting, advancing Posters Design and Composition

  14. Cool Colors • Calming, receding Posters Design and Composition

  15. Complementary Colors • Opposite on the color wheel • Highest, striking contrast Posters Design and Composition

  16. Color • Tint, tone, or shade “it down” • Reduce harshness • Reduce eye strain Posters Design and Composition

  17. Color • Mono-chromatic colors: using any shade, tint or tone of one color Posters Design and Composition

  18. Color schemes Showing A Cyclical Process Abstract Conclusion Posters Design and Composition

  19. Abstract Conclusion Color schemes Showing A Cyclical Process Posters Design and Composition

  20. Color Website addresses: • Interactive color wheel: www.sherwin-williams.com/DIY/interior/colorselect/confidence/dwc4.asp •  How the eye works to perceive color and the 3 properties of color: www.thetech.org/exhibits_events/online/color/eye • General color information: http://www.busybrushes.com/Classroom/harmonyintro.html Posters Design and Composition