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Enhancing UNESCO's Communication Strategy: Insights from the Interregional Seminar

The Interregional Information Seminar for new Secretaries-General of National Commissions for UNESCO, held on March 1, 2007, focused on developing effective communication strategies to enhance the visibility of UNESCO. Key topics included the 2007 Communication Plan, integrated calendar of events, and monitoring portal traffic evolution from 2003 to 2007. Discussions emphasized the importance of assessing communication actions and leveraging the web to increase engagement. The seminar aimed to align communication priorities with UNESCO's major programs and improve global outreach.

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Enhancing UNESCO's Communication Strategy: Insights from the Interregional Seminar

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  1. INTERREGIONAL INFORMATION SEMINAR FOR NEW SECRETARIES-GENERALOF THE NATIONAL COMMISSIONS FOR UNESCO 1 March 2007

  2. Bureau of Public Information

  3. Editorial, Publications and Portal Coordination Section (BPI/EPP)

  4. Communication plan process Programme Activites HQ+FO+Institutes Programme Priorities by Major programme BPI Communication actions Integrated Calendar of Events (ICE) Communication Plan of Major Programme Overall Communication Plan

  5. Communication Plan 2007

  6. Communication Plan 2007 • . Daily News / Events Major Events Weekly thematic dossier

  7. Homepage, InFocus, News, • ‘

  8. UNESCO’s visibility • Monitoring and assessing results: • The Web as an example

  9. Portal Traffic EvolutionMay 2003 – February 2007 7 706 372 7 142 469

  10. Increase in Portal TrafficDecember 2005 – November 2006

  11. UNESCO.ORG web rankamong other multilateral organizations Rank is based on three months of aggregated traffic data from millions of users of Alexa toolbar (amazon.com) and is a combined measure of page views and users (reach). **Note: as of Nov. 2006, 3 of top ten sites are Chinese.

  12. Geographic Distribution of Visitors in 2006 (1)

  13. Geographic Distribution of Visitors in 2006 (2)

  14. World Press on UNESCONumber of articles per month 2006 World Heritage EFA Report Press Freedom Water Report Note: This is not an exhaustive summary of articles, included are web news items from newspapers and online media.

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