1 / 12

the Senses of Humor

the Senses of Humor. Kimberly A. Neuendorf, Ph.D. Paul D. Skalski, Ph.D. & Others. Four Distinct Humor Mechanisms. Disparagement: Humor is seen as originating in malice, and a sense of superiority over others (Freud, 1960; Hobbes, 1651/1981; Zillmann & Bryant, 1980) Incongruity:

foster
Télécharger la présentation

the Senses of Humor

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. the Senses of Humor Kimberly A. Neuendorf, Ph.D. Paul D. Skalski, Ph.D. & Others

  2. Four Distinct Humor Mechanisms • Disparagement: • Humor is seen as originating in malice, and a sense of superiority over others (Freud, 1960; Hobbes, 1651/1981; Zillmann & Bryant, 1980) • Incongruity: • The juxtaposition of inconsistent or unexpected elements produces a cognitive thrill (Schopenhauer as cite in Martin, 2007; Koestler, 1964) • Arousal/Dark: • Humor is apprehended via physiological arousal rising to an extreme level, or via a release of pent-up tension (Spencer, 1860; Berlyne, 1972) • Social Currency: • The achievement of a sense of group belonging might accompany playful interaction or a sharing of insider knowledge (Chapman, 1983; Dundes, 1987; Pollio, 1983)

  3. Four Distinct Humor Mechanisms • Disparagement: • What do you call a man with half a brain? • Gifted. • Incongruity: • What's the difference between roast beef and pea soup? • Anyone can roast beef. • Arousal/Dark: • Why do Scotsmen wear kilts? • So the sheep won't hear the zipper. • Social Currency: • What's the difference between a new husband and a new dog? • After a year, the dog is still excited to see you.

  4. The “Senses of Humor” Perspective (Neuendorf et al.) • Each individual has preferences across various humor mechanisms—this profile may be unidimensional or multidimensional.* • The individual will seek media content that potentially matches their profile.* • Media content that has potential for multiple humor mechanisms will be more successful.* • Individual with common senses of humor profiles will be more compatible. * - Confirmed in past studies by authors

  5. Disparagement Sarah Mania! Sarah Palin’s Greatest Hits by liberal online blogger Josh Marshall (6 million hits) http://www.youtube.com/watch?v=NrzXLYA_e6E

  6. Incongruity • The Landlord with Will Ferrell • (on Funnyordie.com) (81,000,000+ hits) http://www.funnyordie.com/videos/74/the-landlord-from-will-ferrell-and-adam-ghost-panther-mckay

  7. Arousal “Ow My Balls” from the film Idiocracy (2006) http://www.youtube.com/watch?v=wAg1r6zw7Bg

  8. Social Currency • Jib Jab • Irish Step Dancing:http://sendables.jibjab.com/view/5WsrwJRLb1fXmmvd • Unnecessary Force:http://sendables.jibjab.com/view/HZdw0QqHKJoPogmd

  9. Multis • Disparagement + (Verbal) Incongruity: • 1. What’s the difference between Florida and yogurt? Yogurt has an active culture. • 2. So, two blondes walk into a building. You’d think one of them would have seen it.

  10. Multis • Incongruity + Social Currency? • The One Semester of Spanish Spanish Love Song (Clevelander Mike Polk; 8.2 million hits) • http://www.youtube.com/watch?v=ngRq82c8Baw

  11. Viral YouTube Videos • Judson Laipply (Evolution of Dance) (260 million hits) • http://www.youtube.com/watch?v=dMH0bHeiRNg • Liam Kyle Sullivan (Muffins, Shoes) • Shoes—One of YouTube’s first viral videos (53 million hits) • http://www.youtube.com/watch?v=wCF3ywukQYA&feature=related • Muffins—Decidedly amateur-quality video (21 million hits) • http://www.youtube.com/watch?v=1tcR19y7GPM

  12. END

More Related