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Television Graphics

Television Graphics. EyeCandy – And More. Types of Graphics. Full Screen Graphics (FSG) Bullets Quotes Charts & graphs WX. FSG Considerations. Is the font large enough? Is there too much information? Use bullets and reveals Charts are better than numbers. Types of Graphics.

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Television Graphics

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  1. Television Graphics • EyeCandy – And More

  2. Types of Graphics • Full Screen Graphics (FSG) • Bullets • Quotes • Charts & graphs • WX

  3. FSG Considerations • Is the font large enough? • Is there too much information? • Use bullets and reveals • Charts are better than numbers

  4. Types of Graphics • Over the shoulder (OTS) • Locators • Story captions • Bugs • Branding

  5. Bugs & IDs • Bugs introduced by CNN in 1980s to prevent theft • Bugs now used for branding • Bugs effective for station recall, but not necessarily more effective than IDs. Research presented at Broadcast Educators Association Conference, April 2002 by Mark J. Pescatore, University of North Carolina. Posted at http://www.newslab.org/research/bugs.htm

  6. Not really there... • Sports • First down markers • Commercial placements • Chromakey standups • Ethic problems • CBS News millenium • CBS Early Show logo

  7. Captions & Crawls = Overload? • Kansas State University & Newslab • Two groups: one with crawls, one without • Group without recalled more Lori Bergen, Tom Grimes, and Deborah Potter, “How Attention Partitions Itself During Simultaneous Message Presentations,” Human Communication Research, Vol. 31, No. 3, July 2005, 311-336.

  8. Who Makes This Stuff? • In house graphic artists • Off-site production houses • VDO • GFX • AP Graphics Bank • Digital Juice (“Jumpbacks”)

  9. News in Motion • Knight-Ridder company provides ready-made animations • Available by subscription

  10. Research:Animation • Indiana University and Newslab study • VO alone: high attention, low retention • Static FSG: low attention • Animated FSG: high attention, higher retention http://www.newslab.org/research/animate.htm

  11. Sets: Hard or Soft? • Hard sets are physically constructed Soft or virtual sets are computer-generated

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