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Learn how the US Meat Export Federation enhances international demand for U.S. beef through public-private cooperation and strategic marketing, boosting export value and market access.
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Building International Demand For U.S. Beef Lynn Heinze V.P. Information Services U.S. Meat Export Federation
USMEF Worldwide St. Petersburg London Denver Moscow Tokyo Seoul Monterrey Beirut Mexico City Shanghai Guangzhou Taipei Hong Kong Singapore
USMEF Snapshot • Public-private sector cooperation • Multi-species – beef, pork, lamb • Multi-segment • Grain/livestock checkoffs/producer groups • Packers/processors/purveyors/traders • Agribusiness • Strategies: • Gain market access; maintain market presence • Educate buyers; build loyalty • Support trade • Promote industry/product image • Educate consumers regarding food safety • Utilize the total carcass
Leveraged Checkoff Dollars $6.3 Million Beef Checkoff Investment Buys … $15.5 Million In Beef Foreign Marketing Based on FY’06 Estimates
Global Beef Consumption MMT Rest of World 129% U.S. 61%
Importance of Exports • Beef and beef variety meats exports in 2003 amounted to 1.2 million mt, valued at $3.5 billion: • 9% of all muscle cuts • 47% of all variety meats • The equivalent of 3.5 million head of cattle (roughly 67,000 head per week) • Most significant: exports added value to producer’s bottom line
Beef Export Premiums Export premiums on these 5 cuts alone represent $78 per head Source: USMEF
Value To Producers In 2003, beforeBSE,exports added more than$175 per headin value to producers Source: Cattle-Fax
Current Status • 133 countries imported U.S. beef in 2003/prior; 72 instituted bans in December 2003 • 22 markets currently ‘closed’ to U.S. beef • Of those reopened, access is usually limited • Six markets accounted for 90% of ’03 exports; two of these remain ‘closed’ U.S. Beef & BVM Exports (1,000 mt)
Hong Kong/ASEAN Chef training, seminars,trade shows
Japan “We Care” Theme
Obstacles Remain • Bone chips continue to be an issue • S. Korea open since September, but – • China – declared ‘open’ but technical discussions/terms still undetermined • Russia – new deal being implemented • Full access: • Variety meat usually still banned under most agreements • Bone-in exports very limited • Source/age verification
Korea • “Open” • But no trade • Importers, customers anxious to buy • Situation is perfect opportunity for anti-trade activists
Value To Producers In 2006, U.S. exported: • 655,920 mt beef/bvm (+39%) • Worth $2.04 billion (+50%) $95-$100 of the pre-BSEexport value of $175 per headhas been regained Source: Cattle-Fax, Feb. ‘07
www.usmef.org For additional information: