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Building New Markets for U.S. Peanuts

The U.S. Peanut Industry Export Program, managed by the APC, aims to enhance the global presence of American peanuts, benefiting shellers, growers, manufacturers, and allied sectors. Funded by both industry contributions and the USDA’s Market Access Promotion Program, it has successfully promoted U.S. peanut products with a recorded export value of $341.8 million in 2010. The program targets key markets like Canada, Mexico, the EU, and Japan through trade shows, promotional activities, and customer engagement to strengthen peanut consumption and industry growth.

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Building New Markets for U.S. Peanuts

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  1. Building New Markets for U.S. Peanuts

  2. Peanut Industry Export Program • Managed by APC as it benefits all segments - shellers, growers, manufacturers, allied • Funded partially by industry and partially by the USDA’s Market Access Promotion Program • Industry cash contributions total $348,000 (growers, $200,000; shellers, $110,000*, allied. $38,000) • In 2010, the peanut industry received $3.5m

  3. Markets • Canada • Mexico • The European Union plus Norway and Switzerland • Japan

  4. Activities to Assist Sales • Promotions with customers • Generic promotions to stimulate peanut consumption where practical • Trade shows • Reverse trade missions and customer visits

  5. Record U.S. Peanut and Product Export Value $341.8 million in 2010 $341.8 million in 2010 Labels show values in $million, percentage shares of export value Source: U.S. Dept of Commerce Export data, Feb. 2011, Market Solutions LLC analysis

  6. Top 20 U.S. Peanut & Product Export Markets, 2010 APC Target Products: Peanut kernels, inshell peanuts, peanut butter, blanched peanuts, snack peanuts. Calendar year data. Source: U.S. Department of Commerce data from GTIS, February, 2011. Market Solutions LLC analysis

  7. 246,000 mt of U.S. Peanut and Product Exports in 2010 Metric tons (mt) -10% +9% +24% -8% +1% Calendar year data Source: U.S. Department of Commerce data from GTIS, Market Solutions LLC analysis, February, 2011.

  8. Peanut Kernels Account for 63% of Export Volume, But Only 53% of 2010 Export Value $341.8 million in 2010 246,000 mt in 2010 Figures in million dollars and metric tons (mt) Source: U.S. Department of Commerce data, Feb. 2011, Market Solutions LLC analysis

  9. U.S. Peanut Kernel Exports 154,519 mt, down 10% in 2010 MT Source: U.S. Department of Commerce data Feb 2011 , Market Solutions LLC analysis

  10. U.S. Inshell Peanut Exports 29,654 mt, up 9% in 2010 MT Source: U.S. Department of Commerce data from GTIS, Feb. 2011. Market Solutions LLC analysis

  11. Top U.S. Blanched Peanut Export Markets 17 Countries Account for Almost All Exports MT Source: U.S. Department of Commerce data Feb 2011, Market Solutions LLC analysis.

  12. Changing Importance of Markets to U.S. Exports $ U.S Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis

  13. 2010 U.S. Peanut Export Markets Source: U.S. export statistics, Feb. 2011, Market Solutions LLC analysis

  14. U.S. Peanut Exports to Canada, 2002-2010 $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis

  15. New Competition for Canada’s Kernel Imports Canada Peanut Kernel Imports, Total and U.S. Share, 1999-2010 Metric tons Source: Stats Canada Import data, Feb 2011, Market Solutions LLC analysis

  16. Near Record U.S. Share of Canada’s Inshell Imports Canada Inshell Peanut Imports, Total and U.S Share, 1999-2010 Metric tons Source: Stats Canada data, Feb 2011, Market Solutions LLC analysis

  17. U.S. Peanut Exports to Europe, 2002-2010 $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis

  18. Composition of Europe 29 Imports in 2010 $769 million in 2010 598,500 mt in 2010 Figures in million dollars GTIS data excluding intra-EU trade. Feb. 2011, Market Solutions LLC analysis

  19. U.S. Has 8% Share of Europe 29 Kernel Imports Europe 29 Peanut Kernel Imports, Total and U.S. Share, 1999-2010 Metric tons EU-27 excluding intra trade plus Norway and Switzerland Source: GTIS data, Feb 2011, Market Solutions LLC analysis

  20. Competition for Europe 29 Kernel Imports Europe 29 Peanut Kernel Imports, By Origin, 1999-2010 Metric tons EU-27 excluding intra trade plus Norway and Switzerland Source: GTIS data, Feb 2011, Market Solutions LLC analysis

  21. U.S,. Peanut Exports to Mexico, 2002-2010 $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis

  22. U.S. Share of Mexico’s Kernel Imports Hits 57% Mexico Peanut Kernel Imports, Total and U.S. Share, 2004-2010 Metric tons Source: GTIS data, Feb 2011, Market Solutions LLC analysis

  23. U.S. Peanut Exports to Japan, 2002-2010 $ U.S. Source: U.S. Department of Commerce data, Feb 2011, Market Solutions LLC analysis

  24. U.S. Share Captures 26% of Japan’s Kernel Imports Japanese Peanut Kernel Imports, Total and U.S. Share, 1999-2010 Metric tons Source: GTIS data, Feb 2011, Market Solutions LLC analysis

  25. U.S. Domestic Demand Strengthened in late 2010 000 lbs Shelled peanuts converted to raw basis Source: USDA, Peanut Stocks & Processing, January 2011 and earlier, Market Solutions LLC analysis

  26. Recommendations by UES Subcommittee Keep working in existing markets Continue to look for new opportunities

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