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Comprehensive Guide to Reverse Engineering Competitor Traffic and Monetization Strategies

This guide explores various tools and techniques for reverse engineering competitor traffic and monetization strategies. Discover essential platforms like SEMRush, SpyFu, and Ahrefs for analyzing traffic and backlinks. Learn how to identify affiliate offers, demographics, and monetization methods using resources such as Alexa and SimilarWeb. Uncover sponsored content and lead generation tactics, while gaining insights into technology stacks with BuiltWith. Enhance your competitive intelligence effectively by leveraging the right tools and methodologies.

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Comprehensive Guide to Reverse Engineering Competitor Traffic and Monetization Strategies

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Presentation Transcript

  1. Reverse Engineer Tools

  2. Traffic • SEM • SEMRush.com • Spyfu.com • Ispionage.com • Keywordspy.com

  3. Display • Whatrunswhere.com • Mixrank.com • Adclarity.com • Boxofads.com

  4. Referrals/Backlinks • OpenSiteExplorer.org • Ahrefs.com • Majestic SEO

  5. Social • SocialMention.com • Follow all their social media accounts

  6. Affiliate Offers • Follow.net • Sign up for their affiliate account, find out where it’s run • Google their affiliate link structure

  7. Demographics • Alexa • SimilarWeb • Siterail

  8. Technology • Built With

  9. Monetization • Display advertising • https://www.ghostery.com/en/ • Tells you which networks they run on • Search google for [site:domain.com advertise] • Find out if they sell ads directly

  10. Monetization • Ecommerce Drop shipping • Buy a small item, google the return address, package slip info etc on the package to find the suppliers

  11. Affiliate Links • Use a link crawler like Xenu to find all outbound links on a site. Look for links with extra stuff “?a=3243434” to find pages with affiliate links

  12. Misc Monetization • Use a crawler technique and/or view source in browser to find external javascript that might indicate a monetization method like adsense, viglink, infolinks, etc. Google the script url to figure out what it is

  13. Sponsored Content • Google ‘site:domain.comsponsored’ to find out who is sponsoring their content

  14. Lead Gen • Fill out the form to see who emails/calls and that’s likely who they are selling leads to

  15. Freelancers • Google “brand name/domain project” or search brand name/domain name in elance, odesk, freelancer, etc.

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