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MCC.Designs, founded by Meghan Perea (CEO), Carrie Ver Burg (CFO), and Cory Schroeder (CTO), began its journey from a shared passion for dirt bike racing. Winning the prestigious Ellbogen 30k Business Competition propelled the business into the spotlight. Specializing in custom hydrographic designs and printed souvenirs, MCC offers online ordering, custom apparel, and a range of printing supplies. Utilizing an efficient ERP system to streamline operations, they promote their brand through local advertisements and partnerships with riders. Experience innovative design and community passion with MCC.
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Founders • CEO: Meghan Perea • CFO: Carrie Ver Burg • CTO: Cory Schroeder
The Beginning • Grew up together racing dirt bikes • Won 30k Business Competition http://www.uwyo.edu/business/ellbogen-30k/past-competitions/competition-2012.html
The Business • Offer custom hydrographic designs • Sell MCC printed souvenirs • Online ordering available
Products and Services • Storefront • Parts and equipment available for printing • Oil, gloves, safety wear, etc. • Online • Customized apparel • Parts and equipment available for printing • Order forms available to mail in own gear
Hydroprinting • Film Selection • Preparing Product • Base Coating • Activation • Transfer • Washing and Drying • Clear Coating
Promotion • Advertise on websites that sell dirt bikes • Local advertisements • Facebook • Team up with local riders and racing competitors
ERP System • Biz On Demand from Clear Commerce, Inc. • Runs company through one integrated system • Connects CRM, accounting, e-commerce integration and communication • Integrates with Google applications
E-Commerce • Affiliate revenue model • Transaction fee revenue model
Web 2.0 • www.facebook.com – social networking site • www.photobucket.com – photo uploading site • www.betaeasy.com – customer feedback • www.vod.io – video uploading site
References • Betaeasy. (2010, February). Retrieved from http://www.betaeasy.com/ • Biz on demand. (2012, May). Retrieved October 26, 2012, from http://clear- commerce.com/bizautomation.aspx • Biz on demand. (2012, May). Retrieved October 26, 2012, from http://clear- commerce.com/bizautomation.aspx • Dirt bike fanatics. (2007, January). Retrieved October 26, 2012 from http://www.dirtbikefanatic.com/cheap-dirt-bike-helmets.html • Hurwitz, J., Bloor, R., Kaufman, M., & Halper, F. (2009). Cloud computing for dummies. John Wiley & Sons. Retrieved from http://books.google.com/books?id=NqM7LQjUejIC&pg=PT148&dq=bizautomation • Hydroprinting. (2009). Retrieved October 26, 2012, from http://sohydroprinting.com/camo_patterns • Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education • Liquid graphics. (2011, May). Retrieved from http://www.3dliquidgraphics.com/go/technology.html • Messika, J. (2011). Vodio. Retrieved from http://www.vod.io/ • Photobucket. (2003). Retrieved from http://beta.photobucket.com/ • Schroeder, C. (photo editor) Retrieved, November 31, 2012, from http://www.uwyo.edu/business/ellbogen-30k/past-competitions/competition- 2012.html • Schluter, C. (Photographer). (2010). B&W dirt bike [Photograph]. Retrieved September 20, 2012, from personal collection. • Schluter, S. (Photographer). (2011). Racing [Photograph]. Retrieved September 20, 2012, from personal collection. • Zuckerberg, M. (2004). Facebook. Retrieved from https://www.facebook.com/