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Understanding TRANSMEDIATION

Understanding TRANSMEDIATION. Transmediation the process of bringing meaning from one sign system to another. Graphic art, sculpture, dance, music, photography, all are bearers of meaning Every sign system has its own grammar

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Understanding TRANSMEDIATION

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  1. Understanding TRANSMEDIATION Transmediation the process of bringing meaning from one sign system to another. • Graphic art, sculpture, dance, music, photography, all are bearers of meaning • Every sign system has its own grammar • Each medium constrains the types of messages it can express

  2. Transmediation is everywhere! • Book into movie • Movie into videogame • Pop song into music video • News story into comedy

  3. WRITING ACTIVITY: Can you turn a television text into: --a letter to the editor --a print ad --”how to” product instruction sheet --a comic strip --an astrology column --a sports column --the front and back cover of a book --a recipe

  4. PLAY WITH WRITING With a partner, select a media text represented by one of the SNAPS card and create a new written text, in a different genre, that retains, augments or synthesizes key content of the original media text.

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