1. Social MediaIntegrated Platform

2. Presentation Outline • Introduction • Facebook Photo Contest • Super Cyber Monday Sale • Facebook Photo Albums • Single Travelers • Facebook Company Review • Google+ • Twitter • Implementation

3. Introduction • Social media invaluable tool for businesses • Recent years social media has become flooded with advertisers • Companies must now find ways to innovate • New social media integrated platform that takes into account the diverse amount of social media sites available • Engagement as most important tool to create social media success

4. FB Photo Contest • Increase brand awareness through a Facebook Photo Contest • Past customers submit pictures from tours they have taken part in • Facebook members decide which picture is the best • The picture with the most likes receives a prize

5. Super Cyber Monday Sale • Super Cyber Monday Sale • Sales strategy to capture impulse buyers • Keep customers engaged • Discover new content not seen before

6. Facebook Photo Albums • Social media is a highly visual platform • Visual photo albums on Facebook • Feature pictures of tours • Potential customers are provided with information of tours • Sell products visually to potential customers • Pictures are worth a thousand words

7. Single Travelers • Online single traveler’s community on Facebook • Targets hesistant customers not willing to travel alone • Customers interact with others and may decide to join tours together • Markets a community rarely solicited • Potentially sell to a larger group rather than one

8. Facebook Company Review • Past customers receive 10% discount for writing a review • Potential to create trust with new customers • Increase in reputation • Reputation important for online sales

9. Google + • Google+ as an emerging social media platform • Having a Google+ page increases likelihood of page being featured in search results • Travela+ will have a greater chance of appearing at top of the list

10. Twitter • Compile list of 120 travel tips and publish them on twitter 3x’s per day • Engage audience with useful information • Perception of Travela+ as an expert company • Convince customers to to subscribe to Travela+’s twitter • Updated on future tours and promotions

11. Implementation • Pages must be optimized to ensure access on mobile readers • Company must be marketed as travel expert not reseller