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The Essential Role of PR in Film Marketing: A Perfect Blend with Advertising

In today's competitive film industry, effective marketing is crucial. This article explores the synergy between advertising and public relations (PR), emphasizing the importance of presenting films credibly to maximize audience reach. While 20% of budgets often go to advertising, a mere 1% allocated to PR can generate 50% of the audiences in cinema halls. By utilizing the ‘tell me’ approach of PR alongside the 'sell me' strategy of advertising, filmmakers can achieve impactful results. Discover how a balanced approach in film marketing drives success.

gabriel-puckett
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The Essential Role of PR in Film Marketing: A Perfect Blend with Advertising

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Presentation Transcript

  1. WHY DO WE NEED PR ? To credibly present our product to the consumer (maximum audience)

  2. ADVERTISING PR I am the God of Cricket ! - Sachin Tendulkar Sachin is the God of Cricket ! - Sunil Gavaskar ADVERTISING BASED ON THE ‘SELL ME’ APPROACH & PR IS BASED ON A MORE CREDIBLE; ‘TELL ME’ APPROACH

  3. PERFECT COMBINATION • ADVERTISING & PR 20% 80% 20% Budget of the Film is spent on Advertising (ATL) 1% Budget of the Film is spent on Public Relations Activities Both the approaches are crucial to present the movie to our audience, below is an interesting statistic to prove efficacy and efficiency of PR in Films.

  4. PR GENERATES SAME REACH AS ADVERTISING By spending 20% on ADVERTISING … AUDIENCE GENERATED By spending 1% on Public Relations … AUDIENCE GENERATED PR Activities generate 50% of Audiences in the cinema hall, even after spending minimal 1%

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