Canola Council of Canada - Setting Sail for 2015- “Constraints to Growing Canola Markets”

1. Canola Council of Canada- Setting Sail for 2015-“Constraints to Growing Canola Markets” L.H. Hepworth CropLife Canada Halifax, July 2005

3. The opportunity through innovation…. ….the coming transformation of agriculture.

4. A new strategic directionPlant Science within a changing industry environment Renewable Materials > 500 billion € Emergence of a Bio-Economy Starch Carbo- hydrates Others Crop Production (genetics & chemicals) ~ 40 billion € value Pharma Fresh Food Plant Biotechnology Chemical Crop Protection 25 billion € Plant Biotechnology Crop Protection Plant Breeding Fibers Insecticides Biode-gradablePlastics Fungicides Oil Indus-trial Pro-teins Others Chemical Crop Protection Herbicides > 2015 <1995

5. Higher value crops Cereals with reduced mycotoxins Herbicide tolerant turf New markets – examples Current agri markets Output traits (GM, non-GM) New markets Fresh produce Health, dietary components Animal feed Bio-fuels Bt corn HT canola HT soya Value capturing Input traits Home & garden products Allergen control Cropprotectionand/orseeds Conven- tional agri business Professional products Grower/distributor Professional/ industrial Consumer Customer group

6. Theme for Parliamentary and Legislative receptions • Co-hosted with Canola Council, Alberta Canola Producers Commission and others • “Grow Canola” • identified as a platform for growth in plant biotech • preferred position on crop protection products

7. While we see opportunity and solutions to societal problems through innovation …. … some in the public see…

8. Globe and Mail November 27, 2003

9. Constraints to capturing the opportunity for Canada and Canola Regulatory and public acceptance and infrastructure constraints to the adoption of plant science innovation Public acceptance • Industry must constantly demonstrate that they are good stewards • Ensure first class regulatory system that enjoys the public’s confidence – domestic and global • Communicate track record of success on both counts

10. Putting stewardshipfirst™ • Pro-active industry approach to protecting the environment and public health over and above (or instead of) what government requires • Self-regulatory initiatives • Multi-stakeholder, life-cycle approach • “walk the talk” • Canadian industry a world leader e.gs. empty pesticide container management, novel trait confined field trial management

12. Bio-stewardship • Novel trait confined field trial training programs • 300 researchers – industry, university, govt • Plots, greenhouse, plant molecular farming • CFIA reports improved compliance • Transparency • New submission on CFIA website • Lists what studies completed • 60 day comment period

13. Bio-stewardship cont’d • LMO database indicating commercial status of approved events in Canada • Managing HT Volunteers • Best Management Practices Guide – 60,000 • Workshops • Annual report – CCC a contributor

14. Regulatory Constraints • Lack of harmonization despite some progress • Canada/U.S.A./OECD • Canada/provinces/municipalities –getting worse • Across fed. government departments/agencies • Failure of CODEX e.gs. MRL’s, AP • Minor use pesticides • Non science-based regulation (junk science) • Regulating in areas beyond environment and public health/safety • E.gs.: RIONAP/4th hurdle (leave to trade), GMO food labelling • Public policy directed at areas of no/low/perceived risk rather than “real” risk

15. Regulatory constraints cont’d • Regulatory vacuum e.g. nutraceuticals, functional food claims • Failure to defend rigorous regulatory system • Failure on risk communication by both government and industry • Third leg of the stool • Do a good job on risk assessment and risk management • Lousy job on risk communication • Lousy job on communicating about risk in and understandable, non-condescending way

16. What’s needed to Grow Canada • Smart Regulation by government • Protecting and “enabling” v. “disabling” regulation e.gs. health claims, bio-fuel, minor/micro use pesticides • Dismantle or modernize disabling/outdated regulatory agencies and infrastructure • Harmonization • Better job at defending regulatory system and communicating about risk • Public policy directed at areas of “real” risk not no/low/perceived risk • Maintaining momentum

18. From government cont’d 2. CODEX has to be more timely in their decision making e.gs. MRL’s, GMO tolerances • Implement Agriculture Policy Framework • High degree of alignment with pillars • Food safety/env sustainability with stewardshipfirst • Science and innovation • Needs marketing savvy!! 4. Truly make innovation/productivity a priority, not just lip service

19. What’s Needed to Grow Canada From industry value chain • Better at communicating about benefits and advantages to complement transparency on risk • Trade to resolve RIONAP/market access – BMPs? • More stewardship (self regulation) • agreement on/implementation of - HACCP/ISO 22000, SQF, EurepGAP, Environmental Farm Plans etc. • Further development and implementation of identity preservation/traceback system • Win:win:win financial return scenarios between value chain participants

20. What’s need to Grow Canada cont’d Finally - Leadership • At the political level • At the senior government officials’ level • At industry level …. To chart and implement the vision