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Insights from Warc's Consensus Forecast on Global Advertising Spend Trends (May 2011)

The Warc Consensus Forecast provides a comprehensive analysis of advertising expenditure, collated from a weighted average of predictions by various sources, including leading advertising agencies and industry bodies. Key sources include BIPE, Carat, eMarketer, and ZenithOptimedia. It is essential to note discrepancies in methodology among different sources, as they may define 'global' advertising spend variably. This report serves as a topline indicator of market trends for advertising expenditure in 2011, emphasizing year-on-year growth percentages.

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Insights from Warc's Consensus Forecast on Global Advertising Spend Trends (May 2011)

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  1. Warc Consensus Adspend Forecast May 2011 www.warc.com

  2. Notes on Data • Warc’s Consensus Forecast publishes figures based on a weighted average of predictions from various sources, including advertising agencies, media monitoring companies and industry bodies. • Current sources include: • BIPE; Carat; eMarketer; GroupM; Magna; Media Futures; Projeto Inter-Meios; Warc; ZAW; Zenith Optimedia. • There will be some discrepancy between data series dependent on individual source methodology. For the purpose of this report it has been assumed that data series are comparable and figures should therefore be regarded as topline indicators of the market only. • Where ‘global’ forecasts are referenced, these are based on the weighted average of predictions from each source’s own definition of ‘global’ advertising spend. It should be noted that there may be variations in the number of countries included. For further detail please contact individual source organisations.

  3. Consensus Forecast: Total Advertising Expenditure Current prices, y/y % change Note: * Global forecasts relate to each source organisation’s definition of ‘global’. See Notes on Data at start of presentation. Source: Warc ‘Consensus Forecast April 2011’.

  4. Consensus Forecast: Total Advertising Expenditure Source: Warc ‘Consensus Forecast April 2011’. Chart ranked according to 2011 growth forecast.

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