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United Way Of Mumbai

United Way Of Mumbai. Corporate Challenge Category SCMM’12. Standard Chartered Mumbai Marathon. One of India’s largest sporting events- this year 9 th edition. Asia’s biggest marathon with international participation of world class athletes. Over 38,000 people ran in SCMM 2011.

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United Way Of Mumbai

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  1. United Way Of Mumbai Corporate Challenge Category SCMM’12

  2. Standard Chartered Mumbai Marathon • One of India’s largest sporting events- this year 9th edition. • Asia’s biggest marathon with international participation of world class athletes. • Over 38,000 people ran in SCMM 2011. • Unites first time fun runners to marathon veterans across age, disability, social categories. • High visibility event with widespread media coverage.

  3. Charity Aspect- SCMM • A celebration of a test of endurance- physical & mental • Now a powerful medium to raise funds for charity. • Recognized as the country’s largest fund raising platform • Last year raised over $2.7 million (Rs 12.16 Crores) for 131 charities. • 134 companies fielded 198 teams. • In all, 8083 corporate employees did fund raising. • 4 Main categories of givers: • Dream team charity fund raisers • Participating corporate teams sponsoring a charity • ‘We care’ runners – fund raising by individuals. • NGO’s selling running bibs at a premium to raise funds for their causes.

  4. UWM role as charity partner • Serve as a philanthropic exchange for charities and non profits. • Creating, building and communicating the Marathon Charity Structure. • Facilitating & supplementing pledge raising efforts of individuals, companies and NGOs. • Managing Donor registrations, race day logistics and receiving donation pledges. • Accounting and providing tax benefit certificates to donors. • Communications: Newsletters, presentations on fund raising.

  5. Why the Marathon From charity giving aspect • Unparallel linkage of the event to fund raising. • Organized and structured charity process. • Due diligence of all participating NGOs to qualify to register and receive donations. • Level playing field for all NGOs regardless of size and cause. • Assurance to corporate donors of financial transparency and control on monies donated. • Fund raising efforts of corporate donors publicized in a high profile charity event and docket. • Best forum to highlight an NGO’s cause and a corporate’s belief in the NGO’s efforts (cont)

  6. Why the Marathon From corporate aspect • Opportunity to contribute to development of society and to a worthy cause • Great medium for team building and motivating employees. • Forum for brand building and creating visibility in an event widely covered across countries. • Host of special privileges for corporate challenge team. • Great scope for creative employee engagement events within the organization- enhanced enthusiasm, encourage better fitness etc.

  7. Corporate challenge privileges: • Employees hosted in a special marquee at Azad Maidan on Race Day, dedicated for corporate employees. • Special running bibs for team members participating in the Dream Run. • Games and refreshments provided • Regular newsletters and pre‐race day communication. • Participants eligible for priority line‐up on race day during Dream Run. • Team acknowledgement on website and charity docket. • Pledge raising workshops by UWM for team members. • Online giving page created for corporate teams on UWM website • 80G tax exemption certificates to every donor and corporate.

  8. Corporate Challenge Registration Fees * This amount includes UWM admin fees and all applicable fees, irrespective of the race category chosen by team members. Since there are limited team slots available, registration is on a first come first served basis. UWM retains Rs 35,000/- on team 25 and Rs 25,000/- on team 15 for its administration expenses. The balance after deducting actual race application fees of the team members goes to the charity chosen by the corporate.

  9. Registration Process • Fill Corporate Registration form and submit to UWM along with applicable fees. • Once registered, UWM creates an Admin login and User login for each corporate on Procam’s website. • Corporate Admin/HR login has rights to approve, edit and allocate users to teams (incase of multiple teams) as well as select the charity the team supports. • User Login is for employees to login and register their details along with preferred race category. • Admin/HR to check registered employee details, assign them to a team, appoint a Team Champion, submit completed details by assigned date.

  10. Some Examples……creating a buzz • Selection of participants: • Keep a weighing scale and running slots given to first 25 employees to lose 5 kilos. • Get employees to nominate 25 amongst them who need the exercise. • Set internal competition/ tasks • Activities • Organize an event with the charity supported. Sensitize employees on the cause • Organize floor-wise fund raising competitions • Arrange for fitness trainer to visit regularly- tips on running. • Recognition • Awards/ gifts to most proactive employee • Team acknowledgement and recognition at various forums

  11. Priority Corporate For those Corporate whose employees display a higher sense of social commitment by raising pledges for any cause Criteria to qualify for this round in 2013- based on pledges raised in SCMM 2012: • Team 25: Employees must have raised an aggregate of Rs 1,50,000. • Team 15: Employees must have raised an aggregate of Rs 75,000. On race day, corporate teams line up in order of their ranking in priority segment- as per highest funds raised. MD/CEO of top 3 teams invited on stage along with dignitaries and celebrities and as part of Event prize distribution. Also get a chance to cheer their team during the run. Priority corporate invited on priority basis to register 2 teams of 25 members each for SCMM’13.

  12. What else? • Avenues for individuals to contribute and make a difference. • Dream Category: • for highly motivated individuals passionate about a cause and • wish to raise awareness and committed amounts of funds while being part of the event. • We care pledge raisers: • For caring individuals who wish to raise funds for a cause close to their heart using the marathon as a medium to raise funds.

  13. Do connect with us to know more… • Email us at scmm@unitedwaymumbai.org • Write to us at United Way of Mumbai 309, Kewal Industrial Estate, SenapatiBapatMarg, Lower Parel (W), Mumbai 400 013. • Talk to us at +91 22 24937676/79 • Visit us at www.unitedwaymumbai.org • Like us at www.facebook.com/unitedwaymumbai • Follow us at www.twitter.com/mumbaihelpline • Watch us at www.youtube.com/unitedwaymumbai

  14. Thank You so much for your time! Hope to see you with us in SCMM’12

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