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Thriving in Uncertain Times: Markets, Food, and Governing

Michael L. Cook University of Missouri Graduate Institute of Cooperative Leadership (GICL). Thriving in Uncertain Times: Markets, Food, and Governing. In a cooperative Marketing, Strategy and Governing are interrelated. . Cooperatives are primarily user owned, controlled and benefiting.

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Thriving in Uncertain Times: Markets, Food, and Governing

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  1. Michael L. Cook University of Missouri Graduate Institute of Cooperative Leadership (GICL) Thriving in Uncertain Times:Markets, Food, and Governing

  2. In a cooperative Marketing, Strategy and Governing are interrelated.

  3. Cooperatives are primarily user owned, controlled and benefiting There are cooperatives where the • Member is a Supplier • Member is a Consumer • Member is Both

  4. What role can a director play in governing her/his cooperative through uncertain times?

  5. Director Development Programs suggest that directors should ask more and better questions.

  6. Our objective today is to assist in achieving this objective as it relates to strategy and marketing.

  7. Let’s start with strategy formulation.

  8. What is Strategy? The Central, Integrated, Externally Oriented Concept of How We Will Achieve Our Objectives

  9. An Overview Strategic Analysis Strategy Values & Beliefs Mission & Vision Objectives Organizational Architecture

  10. Five Elements of Strategy • Arenas • Vehicles • Differentiation • Staging • Economic Logic

  11. The Five Elements • Arenas: Where will we be active? • Vehicles: How will we get there? • Differentiators: How do we set ourselves apart? • Staging: Speed and sequencing • Economic Logic: Impact measurement

  12. Arenas Where will we be active? • Output Categories • Market Segments • Geographic Arena • Core Technologies • Value Creation Stages

  13. Vehicles How will we get there? • Internal Development • Joint Venture • Licensing / Venturing • Acquisition

  14. Differentiators Image Customization Cost Quality Ability to Continue Learning From Plow to Plate

  15. Staging Speed Sequencing

  16. Economic Logic Low Cost — Scale Low Cost — Scope Premium Price — Proprietary Service Premium Price — Proprietary Output Features A Continuum

  17. Economic Logic How does this increase my per unit return? or

  18. Economic Logic How does this help us achieve our vision — which is . . . . . . . . . !

  19. An Overview Strategic Analysis Strategy Values & Beliefs Mission & Vision Objectives Organizational Architecture

  20. A Collaborative Research / Teaching / Outreach Experience Graduate Institute of Cooperative Leadership (GICL) • Summer Institute • Board Chair / CEO • Undergraduate Courses • Graduate Seminars Embedded in Fosters • Cases • Outreach • Presentations • Training Professional Networks - Relationships - Trust Translates to Generates GICL Process Academic Outputs - Publications - Conferences • Ideas • Student Opportunities • Customized Programs • Exchanges Results in Informs Model Testing Finance Organizational Economics Management Sociology Law Agricultural Economics Model Development- Inductive - Deductive Leads to

  21. Questions?CookML@missouri.edu

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