1 / 20

Enhancing CDC's Colorectal Cancer Control Program Through Effective Small Media Solutions

This initiative focuses on the CDC’s Colorectal Cancer Control Program, utilizing small media to improve outreach and engagement. By incorporating client reminders and reducing structural barriers, we promote effective communication with diverse audiences while addressing the limitations of resources. The program has demonstrated success in states like New Mexico, Iowa, and Michigan, illustrating how customizable materials can enhance health promotion. With tracked usage trends, we aim to provide every state and community health agency with easy access to quality resources for preventive health efforts.

garren
Télécharger la présentation

Enhancing CDC's Colorectal Cancer Control Program Through Effective Small Media Solutions

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Enhancing CDC’s Colorectal Cancer Control Program

  2. Small media • Client reminders • Reducing structural barriers

  3. Challenge • Effective promotion • Diverse audiences • Limited resources • Solution • Easy • High quality • Customizable

  4. New Mexico

  5. Iowa

  6. Montana • New Hampshire • Michigan • Pennsylvania

  7. 6 • 346 • 397

  8. MIYO users and orders, Mar.-Oct. 2011

  9. 170 • 19,521 • 215

  10. Dissemination lessons • Allow experimentation • (2,258 created vs. 215 ordered) • Field agents critical • (119 contacts with 69 users)

  11. Dissemination lessons • Customer orientation • (73 user-requested images) • Track usage trends • (favorites, themes)

  12. 7

  13. Dissemination Pull • “I’d love to have MIYO for breast cancer” • -Linda Gregory, Colorado • “All states need access, not just the funded ones” • - Patti Moran, Idaho • “We’re telling all our contacts to use MIYO” • - Angela McFall, Michigan

  14. Organic dissemination in MT practice networks

  15. Vision • Every state, local and community health agency has free • access to MIYO via CDC and uses it to create effective, • population specific health information for all Americans.

More Related