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Today’s session — what will cover

Today’s session — what will cover. Discuss how to increase skills Are the principles the same for short and long term saving? Think about how to reach specific audience Advertising or face-to-face How people assimilate information Go through approach and play out for Save

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Today’s session — what will cover

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  1. Today’s session — what will cover • Discuss how to increase skills • Are the principles the same for short and long term saving? • Think about how to reach specific audience • Advertising or face-to-face • How people assimilate information • Go through approach and play out for Save Xmas education programme

  2. Education programme background • Farepak collapse • Government response included £1m to OFT • Using to run education programme • Advertising not appropriate • Financial inclusion — small sector

  3. Objectives • Help consumers understand options • Short term savings • Features and risks • Enabling to make decisions that work for them • Longer term benefits

  4. Objectives 2 • Build OFT’s relationships with partners • Longer term benefits for consumers, skills that can transfer to other situations

  5. How does it work? • OFT as a wholesaler • Delivered by those who have trust and face-to-face contact • Sessions to groups of consumers (standalone or as part) • Supported by toolkit • Also through one-to one advice • Roll out in stages across UK

  6. How are we doing it? • Building contacts with organisations who want to work with us • In each region/nation a workshop to test materials and customise • Followed by launch, event, PR • Support and evaluation • National advertising and PR Jan 08 • Scheme with Citizens’ Advice

  7. Options • banks and building societies • credit unions • Christmas clubs with local shops • supermarket stamp schemes for Christmas • hamper and voucher schemes

  8. Toolkit • Film • Leaflet • Research • Pomeroy Report • Facilitator notes • Decision tree • Questions and answers • PowerPoint Available free either online or 0800 089 3158

  9. Questions / discussion Sue Cook 020 7211 8308 sue.cook@oft.gov.uk

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