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ATTC Network Orientation August 2008 Melanie Adkins, M.A.

ATTC Network Style Guide. ATTC Network Orientation August 2008 Melanie Adkins, M.A. Today’s Road Map. About Visual Identity 2008 A Marketing Context What is Visual Identity? ATTC Network Visual Identity. Who am I?. “Like a good neighbor..”. …This is where Visual Identity Lives.

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ATTC Network Orientation August 2008 Melanie Adkins, M.A.

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  1. ATTC Network Style Guide ATTC Network OrientationAugust 2008Melanie Adkins, M.A.

  2. Today’s Road Map • About Visual Identity 2008 • A Marketing Context • What is Visual Identity? • ATTC Network Visual Identity

  3. Who am I? “Like a good neighbor..”

  4. …This is where Visual Identity Lives

  5. What is a Visual Identity? Sales Focus Sales Focus Corporate Identity Magazine Advertising Brochures Power Point Templates Newsletters Trade Show Displays Promotional Products Visual Identity Logo Style Guide Stationery System Website Signage Branding Advertising Media Kits Publication Design Brochure Design Registration Format Awareness Focus Awareness Focus

  6. Benefits of Strengthening Visual Identity • Allows Repositioning • Increases recognition • Increases professionalism • Increases *perceived dependability • *Branding 101: • Perception is EVERYTHING!!

  7. A Starting Point: The ATTC Network Style Guide • Graphic Guidelines • Logo, Color Palette, Font • Templates • Stationery • Brochures, Fliers • Website, E-Pubs • Power Point Slides

  8. Logo: Overview PART I: “People” logomark PART II: Unifying Tagline PART III: Defining Tagline

  9. Logo: Part I “Nude” With Regional Center Logo: PART 1

  10. Logo: Part II - Unifying Tagline Logo: PART 2

  11. Logo: Part III - Defining Tagline Logo: PART 3

  12. Logo: Staging Part I, II, III

  13. Color Palette: For All Publications PRIMARY SECONDARY

  14. Color Palette: The Logo *Always on White Background

  15. Color Palette: Reversing the Logo

  16. Color Palette: What NOT to DO!

  17. Paper Stock • Bright white, uncoated paper stock is preferred. • Natural tone or off-white paper stock will have a tendency to mute these colors, thereby projecting an inconsistent image of the organization. • IN NO EVENT SHALL FLOURESCENT OR COLORED PAPER OF ANY KIND BE USED FOR THE ORGANIZATION’S COLLATERAL.

  18. Font Type: For all Publications Body Copy: Titles/Headers/etc:

  19. Stationery

  20. Brochures, Flyers

  21. Website, E-Pubs

  22. PowerPoint Slides: Customized

  23. PPT Slides: Generic A B Photos

  24. Wordsmithing USE: The ATTC Network The Network NEVER USE: ATTC’s The ATTC The National Network USE: Regional Center The Center The ATTC Regional Center NEVER USE: RC’s Reg Centers NEVER USE: NO CEATTC MAATTC USE: The ATTC National Office The National Office The Central East ATTC Central East The Mid-America ATTC Mid-America

  25. In the Style Guide.. • Blending Initiative references • Credentialing VIPs • Cataloging Publications • APA style guide reminders

  26. How to find these Templates.. >The ATTC iNSiDER http://www.attcinsider.org/intranet/ User: ATTC Pass: Since1993 Go to ‘Promotions and Branding’  >FTP Site ftp://www.attcnetwork.org/ User: NetworkStyleGuide Pass: Since2008

  27. ATTC Network: Marketing Products • Pens • Bags • Folders • More to come..

  28. The ATTC Network Visual Identity “A brand is a living ENTITY, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner, Disney CEO

  29. More to Come… • Always contact me with questions • We’re happy to help with templates • All these items will be posted for your use Melanie Adkins, M.A. Communications Manager (816) 235-6988 adkinsml@ATTCnetwork.org

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