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Visual Merchandising

Visual Merchandising. Guidelines for Creating a Display. 1. Work from a theme. Create a mood. Make sure all pieces in the display work together with the theme. 2. Less is more!. Fill the space, but don’t crowd it. 3. Keep merchandise grouped. Don’t spread it out too far.

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Visual Merchandising

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  1. Visual Merchandising Guidelines for Creating a Display

  2. 1. Work from a theme • Create a mood. • Make sure all pieces in the display work together with the theme.

  3. 2. Less is more! • Fill the space, but don’t crowd it.

  4. 3. Keep merchandise grouped. • Don’t spread it out too far. • Merchandise should be clean & pressed • First step in planning… decide on merchandise to be displayed.

  5. 4. Include Accessories

  6. 5. Signage • Keep it short. • Easy to read. • Fits theme.

  7. 6. Plan for something unexpected • A “spark” that makes people stop and look. • Vary the heights and depths. • Don’t line things up in straight rows.

  8. 7.Elements & Principles of Design • Color, shape, line and texture • Use variety & harmony • Balance, Proportion, Emphasis, Rhythm – - pull the eye through the display

  9. 8. Details • Hide pins, staples, tape, etc. • Check that everything is clean, including glass. • Double check spelling on signage

  10. 9. Display Format Shape Ideas • Step • Zigzag • Pyramid

  11. Goal = Maximize Sales • Attract • Engage • Motivate

  12. Look at Displays Everywhere!

  13. Your display… • Merchandise appropriate to theme • Color Scheme executed • Use of props, creativity • Design principles , flow of design, variation of height & depth • Degree of professionalism, neatness, craftsmanship • Group members’ effort, deadline met, tear down/clean up • Total selling effect, signage included

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