Presentation Transcript

1. Visual Merchandising & Display What is Visual Merchandising? Define key terms What does Visual Merchandising do? Visual Merchandisers are responsible for what?
2. Visual Merchandising & Display Elements of Visual Merchandising Storefront – Exterior of a business Signs Marquee Entrances Window displays Store Layout – Interior floor space is used (traffic patterns) Four spaces: Selling space, Merchandising, Personnel, Customer.
3. Visual Merchandising & Display Elements of Visual Merchandising cont. Store Interior – floor, wall coverings, lighting, colors, fixtures. Floor - Supermarkets – linoleum/tile Specialty Stores – Thick carpet What image is projected in each? Why? Colors – Pastels & soft colors - Bright colors Relate this color knowledge to store interiors you’re familiar with, example: Limited Too
4. Visual Merchandising & Display Interior displays – Generate 1 out of every 4 sales. May be considered “Self-service” Have you ever purchased an item based on the display? Types: Closed, open, architectural, point of purchase, store decorations, Storefronts: Marquees, Signs, Window Display, Entrances.
5. Visual Merchandising & Display Props used with interior displays are classified: Decorative – background scenery used to indicate a season or create interesting setting Functional – items for holding merchandise such as mannequins and shirt forms. Unusual props or unusual ways to use common items. Example: colored stone.
6. Identify the type of Exterior Display this represents:
7. Identify the type of Interior Display these represent:
8. Identify the type of Interior Display these represent:
9. Identify the type of Interior Display these represent:
10. Artistic Design Displays have 3-8 seconds to attract a customers' attention. Display design & selection has five steps:
11. Display Design & Selection Step 1: Select Merchandise for Display Step 2: Select Display Step 3: Choose the setting Step 4: Manipulate Artistic elements Step 5: Evaluate completed displays
12. Step 1: Select Merchandise for Display Does it have sales appeal? New, populare Current Appropriate for season
13. Step 2: Select Display One item Line of goods Related Merchandise – variety Assortment - unrelated
14. Step 3: Choose the setting Realistic Semi realistic Abstract
15. Step 4: Manipulating Artistic Elements Line – travel through the products. Gage eyes over features Straight Diagonal Curving Vertical Horizontal
16. Step 4: Manipulating Artistic Elements Color Contrast with walls & floors & fixtures Standard color Wheel Complementary Colors Adjacent Colors
17. Step 4: Manipulating Artistic Elements Shape Physical appearance Props, fixtures, and merchandise Mass Displays
18. Step 4: Manipulating Artistic Elements Direction Guides the viewers vision over all merchandise. Unfocused
19. Step 4: Manipulating Artistic Elements Texture Surfaces smooth or rough
20. Step 4: Manipulating Artistic Elements Proportion Relationship between and among objects Props should not overshadow.
21. Step 4: Manipulating Artistic Elements Balance Placing large items with large items and small with small. Formal Balance Informal Balance
22. Step 4: Manipulating Artistic Elements Motion Use of motorized fixtures and props, animated figures.
23. Step 4: Manipulating Artistic Elements Lighting Makes displays more attractive. Reflections Atmosphere
24. Step 5: Evaluating completed Displays How do you do this? What was your objective for the display? Generate Sales?