1 / 17

Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan

Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan. What is Papa Murphy's?. Papa Murphy's is a pizza chain which offers "Take and Bake" pizzas. " Take and Bake" pizzas allow customers to build a pizza in store and bake at home .

gavin
Télécharger la présentation

Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ethen Woodlee, Matthew Wong, Ehigie Edokpayi, Chad Hyatt, and Kevin Sullivan

  2. What is Papa Murphy's? • Papa Murphy's is a pizza chain which offers "Take and Bake" pizzas.

  3. "Take and Bake" pizzas allow customers to build a pizza in store and bake at home. • Also offers cookie-dough, salads, and wings.

  4. Origin • "Take and Bake" Pizzas first started in 1981. • First "T&B" pizza chain started with Papa Aldo's Pizza in Hillsboro, Oregon. • Papa Murphy's was founded in 1984. • First opened in Petaluma, California. • Both pizza chains merged in 1995.

  5. How is Papa Murphy's doing? • 1,250 Stores in 37 states. • 15 additional stores in Canada. • Voted "Best Pizza Chain in America" every year since 2003. • Award consumers first choice in pizza chains in 2001, 2006, and 2008

  6. Target Market • Families • 2-3 kids • Yearly household income of 40,000+ • In a recent survey held on a social media cite this held true with 65% of participants.

  7. SWOT Analysis

  8. Strengths • First “Take ‘N’ Bake pizza chain • Able to create your own pizza- allows customization (taste in your own hands) • Can bake pizza any time you want- convenience • Gourmet toppings without the gourmet price (cheaper) • Every day fresh and high quality ingredients • Eliminates the wait-to-order. • Sells not only pizza, but appetizers, deserts, salad, beverages, etc. • Low overhead due to no delivery and baking in house.

  9. Weaknesses • Not open late nights (only from 11am-9pm) • Pick-ups only- no delivery • Weak mobile and online ordering system • No immediate pizza to eat- must bake on your own (not “hot and ready”) • Hard to spot signage from road • Does not maximize profits because they would have to throw out non-fresh items. • There is no instant satisfaction • Marketing in larger sales- Television, Mobile apps, magazines, etc.

  10. Opportunities • Located near schools and grocery stores • Inform college students of the advantages of baking their own pizza • Have an option of baked pizza ready (Hot ‘N’ Ready) • Offer discounts for unsatisfied customers • Offer wings, more food • Grocery store integration • Market to singles/ bachelors • Health care costs affecting delivery chains’ profits

  11. Threats • Increased prices on ingredients • New “Take and Bake” competitors • Grocery stores producing more frozen pizza to sell • For offering new foods- maybe the customers would not like the quality, food, etc. • Cooked pizza could lose to their competitors

  12. 4 P's Papa Murphy's Video

  13. Product One of a kind "Take 'N' Bake" Pizza Gourmet ingredients Every day fresh ingredients

  14. Price • "Gourmet appetite without the gourmet price" $9 Special for DeLite Pizza's

  15. Place • Locations are close to schools/ supermarkets • 1,250 Stores in 37 states

  16. Promotion Every time a customer orders, Papa Murphy's hands them a coupon Pass Books Radio Commercials T.V./ Internet And Commercials Fliers

  17. Questions?

More Related