1 / 31

Opportunities with 3D Technology

Opportunities with 3D Technology. Surgical Solutions. HQ: Atlanta, GA. Problem and Market Need. Desire for minimally i nvasive s urgical procedures 2D provides slower & more error prone surgeries Hospitals OR time is at a premium Surgical errors cost hospitals a lot of money

gavin
Télécharger la présentation

Opportunities with 3D Technology

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Opportunities with 3D Technology Surgical Solutions HQ: Atlanta, GA

  2. Problem and Market Need • Desire for minimally invasive surgical procedures • 2D provides slower & more error prone surgeries • Hospitals OR time is at a premium • Surgical errors cost hospitals a lot of money • Davinci robot increases certain procedure time and cost • R3D SS 3D endoscope can provide affordable 3D reducing reliance on Davinci and reducing procedure cost for hospital

  3. Single Light Path HD 3D Endoscope • Reduces surgical time and minimizes errors • Best of breed 3D imaging • 1 Patent + 2 patents pending (all PCT) • 3D Recording + 3D Transmission over IP (Virtual Proctoring) • System can be utilized for Surgical Robots • Zero learning curve - operated exactly like a 2D endoscope

  4. Product Advantage - 3D MIS • Competitors use 2 ”eye” / 2 camera design creating: • Poor Quality 3D • Difficult and expensive to operate long term • Few Procedures - design requires larger scope (10-12mm) • 3DSS’s 1 eye / 1 camera design + 5.5mm diameter scope: • Lower cost of 3D Endoscopy System • our $85-95K vs. their $125-300K+ • Provides greater overall utility / value (3D + full 2D capability) • Smaller scope increases 3D MIS procedures by 2X-3X (Ex Neurology, Pediatrics, etc) We built a less expensive, more useful, easier to own system. Dual Light Path Single Light Path

  5. Tested by UCLA Med “In visuo-spatial taskassessment, 3-D visualizationwith the3D Surgical Solutions neuroendoscopeimprovedtheperformanceofcomplextasksinboth noviceandexperienced users.” UCLA Medical School’s Department of Neurosurgery

  6. Robotics Market Opportunity • Primary attractors of Surgical Robot Manufacturers (SRM) • Advanced optics • 3D video capability • Smaller diameter endoscopes • Currently (3) SRM’s (DaVinci competitors) wish to either: • Purchase / integrate our systems (sales + modification fees) • Contract development of specialty 3D visualization adapted to their platform (sales + licensing + development fees)

  7. Surgical Robots

  8. Market Opportunity R3D SS’s conservative revenue targets equal less than 1% of combined $20B markets – Very Achievable

  9. Competitive Environment • 2-3 Competitors • Have hindrances of dual light paths • Large endoscopes (limited procedure capability) • Poor quality image • High initial cost • High maintenance and repair cost • Other issues include experimental technology that create “jerky” images • Force physicians to change how they perform procedures • Increasing surgical procedure and training time • Increasing potential for accident

  10. Leonardo 3D Vision System • For use with Davinci Robot • Display surgery in 3D for rest of OR team • Record and playback inside and outside the OR • Transmit over IP • Enhance or diminish 3D effect in real time • FDA clearance received -- Product in market now

  11. Strategy • Overall Strategy • Build industry leading 3D endoscope system by starting in specialties with least competition • Sales Channel Strategy – build distributor networks: • USA & Canada – (strong distribution management partner) • China / S. E Asia / India / Etc – (high distributor interest) • OEM with surgical robotics companies • Proprietary Endoscope • Locks in recurring repair revenue (60% of competitor cost) • Design ensures it is the only endoscope that will fit our 3D camera head

  12. TEAM • Clif Parker – Technology entrepreneur with a 20+ year track record of success and extensive 3D experience – Founder • Kevin May – 20+ years in Endoscope OEM and repair with ties to all major endoscope companies – Equity Partner • Danny Goss – 20+ years OEM and repair of operating room visualization systems (Video) – Equity Partner • Rich Grambergs – 20+ years developing national medical device sales teams for Stryker

  13. Financial Projections Combined Endo-LEO-Robot Yearly Projections

  14. Financials

  15. Operational Details • “Skin in the game” • Founders and 2 small investors have funded all efforts • Founders have taken no salary over last 3 years • Burn Rate • Currently ~ $12,000 per month • After commercialization (3/2014) $60,000 per month • Does not include any salary for founders

  16. Investment Investment funds sought for product launch $1,000,000 Use of Funds • Final Commercialization and Regulatory - -$200,000 • Administration / Operations - - - - - - - - - - - $150,000 • Sales and Marketing - - - - - - - - - - - - - - - -$200,000 • COG and Manufacturing - - - - - - - - - - - - - $300,000 • Payment on Technology Acquisition - - - - - $50,000 • Reserve - - - - - - - - - - - - - - - - - - - - - - - - -$100,000

  17. Investor Exit Options We are prepared for 3 options : • Build successful company and provide dividends to investors • Acquisition by top 15 medical device firm (2 currently interested) • Acquisition by Private Equity firm (have already seen interest) ROI time frame – 36-48 months Projected Rate of Return - 8-10 X Example of similar successful exit strategy Viking systems acquired by ConMed (with less than 120 systems sold).

  18. Opportunities with 3D Technology Surgical Solutions 678-400-0640

  19. Opportunities with 3D Technology 678-400-0640

  20. Closing • Patented system with advanced optics and image processing • Endoscopy moving to 3D with no leading brand – now is the time to grab market share • Applications include endoscopy, surgical robots, SILS systems • Tremendous utility through smaller endoscopes • High value with 2D head and included 3D endoscope • Strong team for developing and bringing to market • ROI available across multiple product categories

  21. WHY 3D FOR MIS • Supports faster, more accurate grasping and knots • Enhances suturing and dissection efficiency by making it easier to focus within a certain depth plane • Provides safer, more accurate diagnostic & surgical procedures by differentiating objects within visual fields • More accurate eye/hand coordination due to the brain working more effectively with 3D vision

  22. REACH3D Process • GENERATE - - Create/Acquire innovative, disruptive IP • DEVELOP VARIATIONS - - Utilize IP to develop products that are able to be used in multiple industries with only slight variations • PARTNER - - With industry leading distributors or top 25 global firms to bring product to market in each area of use. • ADD-ONS - - Multiple lines of revenue from each product such as content, training systems. maintenance plans, repairs, etc • MULTIPLE EXITS - - Across each industry / product variation

  23. Market Opportunity • Endoscopy is going 3D – Surgical directors and market researchers agree • There is no leading brand in 3D endoscopy (now is the time to grab market share) • Endoscopy Visualization growing at 8%+ CAGR to $5.7 Billion globally by 2018 – Upsurge in demand due to introduction of 3D-HD systems - Research by MarketStrat November 2011 + Markets and Markets June 2012 • Surgical robot devices: 2012 = $3.2 billion by 2019 = $20 billion due to next generation devices, systems, and instruments. WinterGreen Research August 2013)

  24. UCLA Endoscopic Skull Based Lab

  25. Dual Vs. Single Light Paths • Less than half of the tube area used for imaging • Fixed spacing limits 3D processing • Scope rotation causes imagery issues Dual Lens • Highest resolution for given lens surface area • Lighter weight and simpler to operate • Resolves “Bad 3D” Single Lens

  26. 3D Endoscope System Offerings • Fully integrated system • Camera heads (2D & 3D) • CCU • Light source • Recorder / Image control • 3D monitor • Proprietary 3D endoscope • Advanced optics design • One Endoscope included • Consumables (sheaths, etc) • Maintenance Plan • 3D Endoscope repairs

  27. Other Medical Offerings • Leonardo 3D Vision system • National distributor rolling out product demos now • Strong “buy-in” from surgeons who have seen demos • Provides excellent access for sale of 3D endoscope system • Surgical Robot Systems (SLP3D Endo integration) • Long term sales and maintenance revenue • Able to work with more than one surgical robot manufacturer • Development Services (Not represented in financials) • Multiple development opportunities for both endoscopes and robotics

  28. Leonardo 3D Vision System • For use with Davinci Robot • Display surgery in 3D for rest of OR team • Format Davinci output for view on 3D screens • Record and playback inside and outside the OR • Transmit over IP • Enhance or diminish 3D effect in real time

  29. Capability Details • Enhance or diminish 3D effect in real-time • Allows surgical team to dial in a comfortable level of 3D – very user friendly • Ability to accentuate depth when necessary • Supports especially delicate steps of procedures • 3D recording of procedures • Utilized for training on procedures or new implements • Can support general medical education • Provides patient better understanding of procedure

  30. Capability Details (cont) • Playback • Playback on Leo • Immediately during procedure • After Procedure for review • After editing • Content can be Offloaded on USB and played on any 3D capable device or on 2D device (showing just one “view”) • Computer • TV • Projector • Leo formatting allows easy edit process

  31. Capability Details (cont) • Live transmission of 3D procedures over IP (dedicated connection or internet) • Can be one to one - or - one to many • Supports 3D training of surgical procedures • Enables Virtual Proctoring • Saves time & costs as the trainee views the procedure in 3D from their location – No travel • Surgeons can watch instructor in real-time • During trainee’s first few procedures instructor can view in 3D in real-time and offer guidance

More Related