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Technology Opportunities for 2009

Technology Opportunities for 2009. Recession Climate:. Retail Sales -11% ( US Census Bureau  )  Construction Spending -5.1% (US Commerce Dept.) Auto Industry Sales down 18% (USA Today, 1/6/2009). By Industry:. Media Spending:. TV ad spending expected to decline 5% in 2009*

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Technology Opportunities for 2009

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  1. Technology Opportunities for 2009

  2. Recession Climate: Retail Sales -11% (US Census Bureau  )  Construction Spending -5.1% (US Commerce Dept.) Auto Industry Sales down 18% (USA Today, 1/6/2009) By Industry: Media Spending: TV ad spending expected to decline 5% in 2009* Radio ad spending expected to decline 5 - 8% in 2009* Newspaper ad spending expected to decline 16% in 2009* * according to eMarketer

  3. Not All Businesses are Impacted the Same: Wal-Mart SALES UP 2.1% Target,sales down 3.3% Costco,sales down 2% Circuit City, closing doors BestBuy, sales down 6.5% MACY’s,sales down 4.5%GAP,sales down 23% Dell, sales down 3% Lenovo, sales down 20% NetFlixADDS 1 MILLION USERS American Apparel SALES UP 2% AppleSALES UP 5.8%

  4. = RESEARCH How do they do it? Consumers and Businesses still need to make purchases. The buying psychology is based on fear. People need confidence when purchasing. CONFIDENCE

  5. RESEARCH Research Price Research Quality Research Choice

  6. Where Does the Research Take Place? and the list goes on… Online Social Dynamic Blogs Referral Networks Industry Portals Search Engines Mobile Devices Product Review Sites

  7. It’s All in the Numbers: User Generated Content is HUGE 54% of US Internet users read blogs* 41.2% of US Internet users are on social networks* 36% of US Internet users watch user contributed videos * and it’s growing *eMarketer.com; February 3rd, 2009

  8. Opportunity Online Tools Provide Confidence Be a Part of the Research Dialog. Get your clients where they need to be.

  9. Shift Your Focus Be proactive where consumer confidence is highest.

  10. it’s not just about your web _ site it’s about your web _ presence

  11. your clients need to be where the research happens web _ presence product review sites blogs search social networks industry portals mobile

  12. web presence management put clients where they need to be your clients need to be where the research happens track where they are measure traffic and results across all sectors

  13. web presence management EffectiV can help agency partners manage their clients’ web presence with a methodology and tools delivered online.

  14. services provided: website design and development content management custom web apps social network apps database integration cell + mobile apps e-commerce newsletters + blogs Web Presence Management Call us to learn more. (610) 567 – 0063 www.eisolutions.com kking@eisolutions.com

  15. Stats Slide 1 Retail Sales – Information obtained from the US Census Bureau http://www.economicindicators.gov/ Construction Spending - Information obtained from the US Commerce Department Auto Industry - Information obtained from USA Today, 1/6/2009 http://www.usatoday.com/money/autos/2009-01-05-auto-sales_N.htm Television ad spending, Radio ad spending and Newspaper ad spending - Information obtained from eMarketer: http://brandedcontent.adage.com/mic/emarketer/ Slide 3 Costco:http://www.forbes.com/2009/02/04/costco-wholesale-retail-markets-equity-0204_outlook_20.html Target, Wal-Mart: http://www.bizjournals.com/baltimore/stories/2009/02/02/daily46.html NetFlix: http://www.tgdaily.com/html_tmp/content-view-41342-98.html BestBuy: http://www.baltimoresun.com/business/bal-bz.bestbuy10jan10,0,1300411.story Apple: http://www.business-standard.com/india/news/apple-bucks-trend-posts-record-10-bn-revenue/14/03/53443/on Lenovo: http://virtualization.sys-con.com/node/832803 Dell: http://www.statesman.com/business/content/business/stories/technology/02/02/0202dell.html American Apparel: http://uk.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUKN0535266920090205?pageNumber=3&virtualBrandChannel=0 Macy’s, GAP: http://www.forbes.com/2009/02/05/macys-walmart-gap-markets-equity-0204_retail_sales_44.html Slide 7 User Generate Content Statistics: eMarketer.com; February 3rd, 2009 http://www.emarketer.com/Article.aspx?id=1006895

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