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Physiological and implicit measures

Physiological and implicit measures. Last week. Rough drafts Quant papers Remember with thought papers to go beyond the questions I pose—show you are thinking about the material by going beyond a summary or simplistic response. Specific physio measures and examples. Electromyography

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Physiological and implicit measures

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  1. Physiological and implicit measures

  2. Last week • Rough drafts • Quant papers • Remember with thought papers to go beyond the questions I pose—show you are thinking about the material by going beyond a summary or simplistic response

  3. Specific physiomeasuresand examples • Electromyography • Galvanic skin response • Pupillary response, electrooculography • Cardiac response, blood pressure, blood volume • Respiration • Electrical potentials in the brain • fMRI

  4. Physio measures • What are their advantages and disadvantages? • Vul, Harris, Winkielman, & Pasher, 2009

  5. Presentations • Hormone sampling • Eye tracking • EKG/ERP • fMRI

  6. Implicit measures • What is an implicit measure? • Is it conscious? • Is it automatic? • How do we know if something is conscious or automatic?

  7. De Houwer and colleagues’ criteria • Measurement isn’t implicit—outcome is • Three normative internal criteria (De Houwer et al., 2009) • Clear what it measures • Clear how it works (what diffs. in measure mean) • Clear that automatic processes • External criteria • Self-assessment • Behavioral vs. physiological vs. neurological responses • Symbolic vs. nonsymbolic • Stimulus-response compatibility

  8. Examples of implicit measures • How might these be used in studies? • Supraliminal priming • Subliminal priming • IAT • Word completion • Story completion • Nonverbals • Type of language used (concrete vs. not) • GNAT • Physiological measures • Projective tests • Name preference test • Affect misattribution procedure

  9. Implicit measures • How do these measures relate to each other? • To explicit attitudes? • To behaviors? • Do we have 2 attitudes for everything? • What are the advantages and disadvantages of these types of measures?

  10. IAT • What is it? • How does it work? • What is it measuring? • What does it predict? • How has validity for the IAT been shown? • What are some problems in interpreting IAT scores? • How does the IAT work? (process) • Is it implicit? • Should we use it?

  11. Affective priming • How has validity been shown? • How does affective priming work? (process) • Is it implicit? • Should we use it?

  12. Implications of De Houwer et al. • For developing measures • For using measures • For testing reliability and validity

  13. Next week • Spatial • Internet • More hot topics • Eric here • Remember that the last week of classes and exam week—Class is on Monday! (April 28 and May 5)

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