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Fashion Ch. 1.3

Fashion Ch. 1.3. “Capitalizing on Style”. List Some Examples of…. Stores that sell expensive clothes. Stores that sell inexpensive clothes. Work with a partner…. Do stores define their customers? How?. Product Mix.

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Fashion Ch. 1.3

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  1. Fashion Ch. 1.3 “Capitalizing on Style”

  2. List Some Examples of… Stores that sell expensive clothes Stores that sell inexpensive clothes

  3. Work with a partner… • Do stores define their customers? • How?

  4. Product Mix • The combination of styles, product classifications, and price lines created by a designer or carried by a retail store

  5. 5 Types of Fashion Retailers • Department stores (Macy’s) • Discount stores (Wal-Mart) • Off-price stores (T.J. Maxx) • Chain stores (The Limited) • Boutiques (Foxy Lady)

  6. Work with a Partner • Create a definition for each of the 5 types of fashion retailers • What makes each one unique? • Share with the class

  7. Different Styles • Classic – traditional; long life cycle • Trendy – most current style • Young Designer – brand new designers; usually very creative • Designer – high quality; high fashion • Couture– original; one-of-a-kind garments; highest quality

  8. Classifying a Collection • Sportswear – worn for work or play; casual; for men can include sportcoats or jeans; uniquely American; doesn’t refer to garments worn while participating in sports

  9. Activewear • Apparel worn while taking an active part in a sport

  10. Careerwear or Business Attire • Traditional workplace clothing

  11. Eveningwear • Special occasion or formal wear; including cocktail and prom • Elegant and formal

  12. Wedding Apparel • Includes wedding gowns; • Mother-of-the-bride dresses • Bridesmaid dresses • Rarely worn more than once & are not appropriate for other events

  13. List a store where you can buy… • Sportswear • Activewear • Careerwear • Eveningwear • Wedding Apparel • (Don’t list a store more than once) • Share with the class

  14. Pricing it Right • Factors for determining final price: • Fabric • Construction (how well it’s made) • Distribution • Promotion • Profit

  15. Making a Successful Collection • Bringing together the right product mix: • Style • Classification • Price

  16. Internet Activity • Research the following stores and handwrite a succinct ½ page about each one: • Target • Nordstrom • K-Mart • The Limited

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