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Exploring Fashion Retailers: From High-End to Affordable Styles

This document delves into the diverse landscape of fashion retailers, categorizing them into five distinct types: department stores, discount stores, off-price stores, chain stores, and boutiques. It discusses how these retailers define their customer base through product mix, which includes a range of styles, classifications, and price lines. Additionally, it outlines various styles of clothing, such as classic, trendy, and couture, and identifies sources to purchase different types of apparel, from activewear to eveningwear.

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Exploring Fashion Retailers: From High-End to Affordable Styles

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Presentation Transcript

  1. Fashion Ch. 1.3 “Capitalizing on Style”

  2. List Some Examples of… Stores that sell expensive clothes Stores that sell inexpensive clothes

  3. Work with a partner… • Do stores define their customers? • How?

  4. Product Mix • The combination of styles, product classifications, and price lines created by a designer or carried by a retail store

  5. 5 Types of Fashion Retailers • Department stores (Macy’s) • Discount stores (Wal-Mart) • Off-price stores (T.J. Maxx) • Chain stores (The Limited) • Boutiques (Foxy Lady)

  6. Work with a Partner • Create a definition for each of the 5 types of fashion retailers • What makes each one unique? • Share with the class

  7. Different Styles • Classic – traditional; long life cycle • Trendy – most current style • Young Designer – brand new designers; usually very creative • Designer – high quality; high fashion • Couture– original; one-of-a-kind garments; highest quality

  8. Classifying a Collection • Sportswear – worn for work or play; casual; for men can include sportcoats or jeans; uniquely American; doesn’t refer to garments worn while participating in sports

  9. Activewear • Apparel worn while taking an active part in a sport

  10. Careerwear or Business Attire • Traditional workplace clothing

  11. Eveningwear • Special occasion or formal wear; including cocktail and prom • Elegant and formal

  12. Wedding Apparel • Includes wedding gowns; • Mother-of-the-bride dresses • Bridesmaid dresses • Rarely worn more than once & are not appropriate for other events

  13. List a store where you can buy… • Sportswear • Activewear • Careerwear • Eveningwear • Wedding Apparel • (Don’t list a store more than once) • Share with the class

  14. Pricing it Right • Factors for determining final price: • Fabric • Construction (how well it’s made) • Distribution • Promotion • Profit

  15. Making a Successful Collection • Bringing together the right product mix: • Style • Classification • Price

  16. Internet Activity • Research the following stores and handwrite a succinct ½ page about each one: • Target • Nordstrom • K-Mart • The Limited

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