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Entrepreneur Interview

Entrepreneur Interview. Entrepreneur: Jo-Ann Ko By: Morgan Vallee. Jo-Ann. Graduated from Markham District High School and then went to Humber college to become a Pharmacist Technician There are no other entrepreneurs in her family

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Entrepreneur Interview

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  1. Entrepreneur Interview Entrepreneur: Jo-Ann Ko By: Morgan Vallee

  2. Jo-Ann • Graduated from Markham District High School and then went to Humber college to become a Pharmacist Technician • There are no other entrepreneurs in her family • Before opening Kicks Dance Studio she was a Pharmacist Technician at East General Hospital • On average she works 10-12 hours per day

  3. Background Information on Business • Name: Jo-Ann Ko • Owner of Kicks Dance studio • 50 Bullock Drive Unit#6 • (905) 294 2618 • Website: www.kicksdance.ca • Year venture began: 1984

  4. Starting up… • Kicks was first opened in 1984 • The financing came from her husband at the time, George Niven • The biggest challenge was to find a location that was large enough and yet, easy to find • She first started in the basement of a church on Main Street Markham • In her first year Jo-Ann had only 13 students • The next year she had 50 students and then 100 students the following year • Soon after her husband’s financial help was no longer needed and Kicks moved to a plaza on Hwy 7

  5. Goals • At the beginning of the venture Jo-Ann’s goals were to achieve self satisfaction and see a positive end result in her students’ dancing • Her goals right now in her business are for all her students and parents to be happy with the service they are getting

  6. Strengths and Weaknesses Jo-Ann’s strengths: • Good Listener • Organized • Trusting • Understanding • Good Public Speaker Jo-Ann’s Weaknesses: • Too Sensitive

  7. Advantages and Disadvantages Advantages: • Chooses her own hours • Sleeping in is an option • Jo-Ann can take time off easily knowing her studio is still running smoothly Disadvantages: • Work is always on her mind • She will spend time on work at home as well as at the studio • Schedule varies depending on time of year

  8. Advice for Aspiring Entrepreneurs • Take as many business courses as possible • Marketing and advertising courses will be very useful as well • Location is the key part of opening a business. Focus attention on finding a proper location • Skills needed for venture: artistic talent, dedication and self-motivation

  9. Aspects of owning Kicks Dance Studio Rewarding aspects: • Watching her long term students grow up • Seeing students’ happy faces when on stage and in class • Having her students share her love of dance Least Satisfying aspects: • Having students move to other dance studios • Having students that do not take dance seriously and waste their parents’ money • Dealing with drama in the studio

  10. Leisure Time Jo-Ann enjoys to: • Swim in her pool • Walk her dogs • Spend time with her family • Watch “So You Think You Can Dance”

  11. Pictures

  12. Conclusion • I have learned many valuable things from interviewing Jo-Ann • One day when I hopefully open my own studio this information will help me a great deal • I have learned that owning a Dance Studio takes a lot more work than I thought it did

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