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Recruiting Adjunct Faculty in Business, Public Health, and Information Technology Using Social Media for Higher Educatio

Learn how to effectively recruit adjunct faculty in high-demand fields by leveraging social media platforms such as LinkedIn, Facebook, and Twitter. Understand the importance of innovative presentation, effective marketing strategies, and utilizing keywords to enhance visibility. Dr. Aikyna Finch and Dr. Darrell Burrell provide insights on addressing the faculty shortage and rising college enrollments through strategic social media recruitment methods.

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Recruiting Adjunct Faculty in Business, Public Health, and Information Technology Using Social Media for Higher Educatio

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  1. Recruiting Adjunct Faculty in Business, Public Health, and Information Technology Using Social Media By Dr. Aikyna Finch and Dr. Darrell Burrell

  2. What is the Need? • A shortage of faculty due to retirement and coding requirements • Aboom in new college degree programs for working professionals • An increase in college enrollments

  3. Why Use Social Media? • The use of LinkedIn, Facebook and Twitter are highest among the employees who are aged 26 to 45. • Social media allows the ability of two-way communication • The multi-device convenience

  4. How Recruiters Search • The use of LinkedIn groups • E-mail Your Network • Direct recruiting

  5. How Faculty Get Noticed • Innovative Presentation • Market what you can bring to an Institution • Use Keywords and Word Cloud to improve your presence in searches

  6. Word Cloud Example Job Description Faculty CV

  7. Conclusion • Have an 100% complete profile • Make the recruiter’s job easy • Be innovative and creative in your marketing

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