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Enhancing Marketing Automation and Campaign Management for AB Through TEEC Solutions

The TEEC presentation details how TEEC supports AB by utilizing the MarketFirst EMEA platform and various internal tools, such as newsletters and innovative e-catalogue delivery. It explores project types undertaken, including standard email shots, event registration, and tailored campaigns. Attention is given to workflow adaptability, targeted communications, and strategies for data accuracy and cost reduction. TEEC discusses SMS integration, digital asset management, and performance analysis while comparing MarketFirst to competitors like Eloqua and Responsys.

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Enhancing Marketing Automation and Campaign Management for AB Through TEEC Solutions

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Presentation Transcript

  1. Presentation for AB Prepared by TEEC

  2. Content • Part 1 • What does TEEC do for AB • What could we do

  3. Hosting • AB currently use a dedicated server in TEEC server farm for • MarketFirst EMEA platform • Various internal newsletters • E catalogue delivery (innovations) • Mambo driven internal microsite • Were using the system for FSE incentive program until very recently

  4. Projects types done for AB on MarketFirst platform • Standard Email Shots • Email Shots with Survey Options • Registration sites and flows for • Events • Offers • Newsletters etc

  5. What changes from project to project • Look and feel • Wrappers specific to each campaign • Target Group • Targeted based on query of live data and on historical interaction with previous campaigns • Questions • Survey or offers • Attendee limits • Each event has different limits • Number of Locations • Vary according to the needs of the cmpaign • Workflow • The calls to action for each project differ based on the needs of the requesting brand /marketing manager

  6. Channel types used • Email • Html & Text • Web • Dynamic and Static

  7. Under discussion for use • SPAM count and consulting for email shots • How likely is the email to arrive given today’s AntiSpam engines • Pivotal Veracity s typical tool set to use for help with this • SMS (new channel for reminders as part of event flows) • Address lookup • To minimize the amount of work required for sign up • To improve the accuracy of data collected • To establish good deduplication practice

  8. Other options available to discuss • Hosted DAM solution • Worldwide hosting of single database • For marketfirst • For any other AB chosen platform • Helping with the creative elements needed for campaigns (email, web, print, poster etc)

  9. Ways to reduce costs • EMEA based database • Single Hosting partner for • Marketing Automation • Digital Asset Management • Approvals System • E.Piphany • Use blueprinting more • Retrain staff to carry out email shots • Sign longterm contract to reduce day rate

  10. MarketFirst vs Comp • MarketFirst compared to • Eloqua • Responsys • Exact Target • Analysis Method • Use known AB activates from part 1 as measurement criteria • Measure whether they “Can or can’t do” • Should carry out ease of use as well

  11. Eloqua • Strengths • Built in spam score (we do this external to MaketFirst at the moment) • Slightly better Web analytics (reporting types and tracking of users) • Addition of “Chat” and “Call on Demand” channels • Enterprise licence appears to be unlimited use world wide (multi installations) • Weakness • No email response management • No expression capabilities for data import / export • No sms until April – omni directional only planned • Max 250 profile fields against each record

  12. Responsys

  13. Exact Target • Strengths • Built in Spam scoring • Weaknesses • ASP only model • Single section with no specific format for text • Lack of flexibility for microsites • Data import export restricted to data mapping (no expressions)

  14. Email: info@teec.org CONTACTS Adrian Abbs Managing Director Derick Price Sales & Marketing Director Web: www.teec.org Tel: 01635 817515

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