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This presentation, delivered by Ray Casserly at the 18th World Energy Congress in Buenos Aires, explores the transformation of the petroleum sector through information technology. Highlighting findings from a 1996 Cambridge Energy Research study that credited IT for the industry's survival during stagnant oil prices, it emphasizes the importance of e-business strategies, new collaboration methods, and digital business models. Learn how to leverage technology for improved decision-making, reduced costs, and enhanced partnerships in the evolving landscape of the oil and gas industry.
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“Defining eBusiness Success” Dave Clementz ChevronTexaco Information Technology Company Presented by Ray Casserly ChevronTexaco Latin America Business Unit 18th World Energy Congress Buenos Aires, October 2001
Survival and Rebirth A major 1996 study by Cambridge Energy Research credited Information Technology for the "survival and rebirth" of the petroleum sector during a decade of flat oil prices. West Texas Intermediate Crude Price 60 40 30 Average Monthly $/BBL 20 10 0 1981 ‘83 ‘85 ‘87 ‘89 ‘91 ‘93 ‘95 ‘97 ‘99 2001
1973 Exxon Mobil Texaco Gulf Chevron Amoco Arco Tenneco Phillips Occidental Unocal Sun Sohio Getty 2000 Exxon/Mobil Texaco Chevron Phillips The Fortune 100 U.S. Oil & Gas Companies(listed in order of revenue)
1973 Exxon Mobil Texaco Gulf Chevron Amoco Arco Tenneco Phillips Occidental Unocal Sun Sohio Getty 2000 Exxon/Mobil Enron Texaco Duke Energy Chevron Conoco Dynegy Reliant Energy El Paso Phillips The Fortune 100 U.S. Oil & Gas Companies(listed in order of revenue)
The new economy for energy:molecules and bytes Explore Customers and Markets Develop Produce Ship Refine / Blend Information Store / Pipe Suppliers and Partners Distribute Market
Digital business models:The e-business value proposition • New ways of transacting business • New ways and forms of information sharing • New ways of collaborating • Lower costs • Shorter cycle times • Better decisions • New relationships • New sources of business growth
The e-business transformation process is multi-tiered and complex Internet marketplaces Net Intermediaries Tightly link suppliers, customers, and partners to the business Net-enabled Partner Relationships Increase speed and lower costs Net-enabled Infrastructure and Process Improvement
Lessons from the e-business road . . . • B2B is complex • B2B requires large investments • e-business models continuously evolve and may not be stable • Infrastructure and business integration are critical • Cultural factors make a difference Defining Success: Participate to learn; adapt quickly; net-enable infrastructure and processes; keep going
The oil field of the future builds off the technology convergence Decision Tools Reserves Model Economic Model Strategic Decisions Modeling & Predictive Tools Dynamic Simulation Model Field Operations Model Earth Model Operating Decisions Knowledge Sharing Seismic - Subsurface - Well Construction - Facilities - Production Integrated Data Management Environment
Digital tidal wave 6 billion • Pervasive intelligent objects and sensors • Radical increases in sensing capabilities • Global connectivity Chips inObjects Chips inComputers 1970 1997 2002 “measure everything / observe everything / broadcast everything / connect everyone”