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Communication and International Marketing

Communication and International Marketing. Simona P. SEOU Gostivar Sep 2012. What makes a good communicator?. An extensive vocabulary Being a good listener Not being afraid of making mistakes. Internal Communication. Senior managers hide behind their computers.

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Communication and International Marketing

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  1. CommunicationandInternational Marketing Simona P. SEOU Gostivar Sep 2012

  2. What makes a good communicator? • An extensive vocabulary • Being a good listener • Not being afraid of making mistakes

  3. Internal Communication • Senior managers hide behind their computers. • Staff use voice mail to screen calls. • Employees sitting next to each other send e-mails rather than speak to each other. • They had language and geographical difficulties, huge amounts of paperwork and great difficulty tracking and monitoring jobs. • They installed an automated system so that data was only entered once but could be accessed by everyone in the company. • People use the “reply all” button so e-mail goes to all people who don’t need it as well as those who do.

  4. HCPS To: HCPS From: SimonaPetroska Subject: Solutions Dear President, I'm SimonaPetroska and I think your problems have a solution and here are my opinions: • 1: The huge number of e-mails: I think you need to hire a person who will be in charge to take care of incoming e-mails and answer all the important e-mail. • 2. No staff-longue: I think we need to open this because it will be a place where people will come together and exchange ideas, or we can provide a solution to a problem. • 3. Bad organization: I think the staff should be notified of the change and reorganization and they’ll know where to look for answers.

  5. Discussing global brands • A: food: Milkadrink: Coca-Cola electrical equipment: LG clothing: Nike construction: • B:1. What are the advantages for a company of expanding beyond its domestic market? -If the company is a good market and expand will make a profit. 2. What kinds of problems do companies face when they go international? -You will have great competition, high costs, different desires and tastes. 3. What methods can companies use to enter overseas markets? -Researching customers and markets abroad, Research product, Finding and contracting with overseas agents and distributors …

  6. Coffee culture A : 1. Tea, Coffee… 2. Hot chocolate 3. Brazil, hot drink, sugar, friends, morning B: 1.Chile 2. Chile 3. Brazil 4. the US 5. Argentina, Peru C: 1. Seattle, Pike Place Market 1971 2. a) 3,907 b) 437 3. a) 1,378 b) 1,180 4. Japan 5. airline offices, sports stadiums, hotels and bookshops 6. Home market saturation, bad experience in Japan, security problems in Israel, opposition from anti-globalization movement.

  7. Starbucks • B: 1. Leader 2. Check 3. Manager 4. Exchange 5. Awareness 6. Condition 7. Range • C: 1. Really impressive sales figures 2. New public department relations 3. Highly ambitious research market programme 4. Expanding overseas operations 5. Improving rapidly sheet balance 6. Extremely exchange volatile rate 7. Highly confidential marketing report

  8. Formal e-mail: Creating a global brand from a sports drink (Zumo) To: Ricardo Gonzales From: SimonaPetroska Subject: Informing the key ideas Dear Ricardo I’m Marketing Manager for Zumospa and my name is Simona. I think we should Zumo to be an official sponsor of the next Olympic Games because it will be more advertised and it will contribute to all people as it tried or did not know until then appeared willing to buy it and try it. Although I think it would be good to redesign Zumo bottle and put some other colors because I think this look is not attracting enough people to buy this drink.

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