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Communication and International Marketing. A.Petkoska , SEOU Gostivar Sep 2012. What makes a good communicator?. Fluency in the language An extensive vocabulary Being a good listener Physical appearance A sense of humor Grammatical accuracy Not being afraid of making mistakes
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CommunicationandInternational Marketing A.Petkoska, SEOU Gostivar Sep 2012
What makes a good communicator? • Fluency in the language • An extensive vocabulary • Being a good listener • Physical appearance • A sense of humor • Grammatical accuracy • Not being afraid of making mistakes • An awareness of body language
Internal Communication • Communication- It’s much easier said than done • Communication problems: High technology; information overload; common loyalties
Dealing with Communication Breakdown Action Plan
International Marketing • Discussing global brands, HCPS • Coffee culture • Noun Phrases and Compounds, collocations • Brainstorming • Formal e-mail: Creating a global brand from a sports drink (Zumo)
Formal e-mail: Creating a global brand from a sports drink (Zumo)