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Communication and International Marketing

Communication and International Marketing

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Communication and International Marketing

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  1. CommunicationandInternational Marketing A.Petkoska, SEOU Gostivar Sep 2012

  2. What makes a good communicator? • Fluency in the language • An extensive vocabulary • Being a good listener • Physical appearance • A sense of humor • Grammatical accuracy • Not being afraid of making mistakes • An awareness of body language

  3. Internal Communication • Communication- It’s much easier said than done • Communication problems: High technology; information overload; common loyalties

  4. Words to describe good and bad communicators

  5. Dealing with Communication Breakdown Action Plan

  6. Case Study, writing an e-mail, HCPS

  7. International Marketing • Discussing global brands, HCPS • Coffee culture • Noun Phrases and Compounds, collocations • Brainstorming • Formal e-mail: Creating a global brand from a sports drink (Zumo)

  8. Discussing global brands

  9. Coffee culture

  10. Starbucks

  11. Brainstorming

  12. Brainstorming 1

  13. Formal e-mail: Creating a global brand from a sports drink (Zumo)