Communication and International Marketing

1. CommunicationandInternational Marketing IvonaIlijevska IV-1

2. What makes a good communicator? A good communicator makes fluency in the language because we can express better, then an extensive vocabulary. Also with being a good listener you can be a good communicator, you have to listen what the people have to say and then you respond. You don’t interrupt anyone.

3. Internal Communication Communication problems: High technology; information overload; common loyalties To solve the problem with paperwork, the company is installing an automated system. With this new system, the procedures of shipping become easily, and everyone confirm the information.With such a new tool, the communication is getting easier and easier. On the other hand, technological development also make bad points. The most famous new device, e-mail, reduces the employee’s concentration. They always pay attention for their e-mails, sometimes skip their meeting. He suggested worker should check only three times a day, and set a time period for it. Moreover, the people simply push ‘reply all’ button make, bombarding people with information.

4. Words to describe good and bad communicators To: HCPS From: IvonaIlijevska Subject: Solutions Date: 01.10.2012 Dear President, I’m IvonaIlijevska and I like to give some advice about some company problems: 1. Huge number of e-mails: you need to have a person who will be tasked to take care of all incoming e-mails. Some are important some are not. My advice is checking only important e-mails. 2. No staff-lounge: I think that you should reopen this. The staff-lounge is good place where we can meet the new coworkers and exchange ideas. 3. Confused managers: some of the middle managers are confused about who they should report to and ask for permissions. I think you should organize the company tasks so everyone knows who is incharged of. I hope my advise will help you to solve your problems.

5. International Marketing Discussing global brands A. Think of one brand in each of these categories which is marked internationally. Food – McDonalds Drink – Jack Daniels Electrical equipment – Samsung Clothing – Nike Construction – Turner B. Discuss these questions What are the advantages for a company of expanding beyond its domestic market? - The advantages for the company's expansion: a good idea, profit, managerial skills. What kinds of problems do companies face when they go international ? - Difficulties in sales, higher costs, different flavors. What methods can companies use to enter overseas markets? - To be competitive, researching customers and markets abroad, carrying out and commissioning research on overseas markets, build a marketing plan for overseas markets.

6. Coffee culture A. 1. Turkish coffee, tea, macchiato 2. Turkish coffee 3. Hot, black, Brazil, Turkish, aroma. B. - People in this country would rather drink tea than coffee. - Chile - People in this country would rather drink instant coffee. – Chile - In this country coffee is usually free after dinner restaurants. – Brazil - In this country people drink 345 cups of coffee a year. – US -In this country people drink 4kg of whole or ground coffee beans per year. – Argentina and Peru C. - Pike Place Market, Seattle in 1971 -a) North America -3,907 b) the rest of the world - 437 - a) North America - 1,378 b) the rest of the world - 1,180 -Japan -Airline offices, sports stadiums, hotels, bookshops -Home market saturation, bad experience in Japan, security problems in Israel, opposition from anti - globalization movement.

7. Starbucks B. - Marketing - campaign / budget / leader / strategy - Market - research / survey / check / sector - Product – market / range / features / manager - Advertising – campaign / exchange / agency / slogan / - Brand – awareness / loyalty / image / contract - Sales – figures / conditions / forecast / targets - Price – promotion / rise / product / range C. - Really impressive sales figures - New department public relations - Highly ambitious market research programmed - Expanding operations overseas - Rapidly improving balance sheet - Extremely volatile exchange rate - Highly confidential marketing report

8. Brainstorming 1. Explain the purpose of the meeting clearly. - Yes 2. Ask each person to speak in turn, starting with the most senior. - No, because anyone can say what thinks always 3. Announce the time limit for the meeting. - This is good idea 4. Avoid criticizing or judging ideas during the session. - No, is not good idea 5. Encourage ideas, however unusual they may be. - No 6. Don’t interrupt when people offering suggestions. - This is good idea because everyone can to say what thinks 7. Make sure everyone keeps to the point. - Theoretically, the speculation should be as wide-ranging as possible, but most participants would probably set limits as to what is relevant 8. Don’t spend time on details. - No because the details are the most important.

9. Formal e-mail: Creating a global brand from a sports drink (Zumo) To: Director of Zumospa From: Marketing manager IvonaIlijevska Subject: Ideas Dear President, On yestardays meeting of which we attended I chose 4 key ideas of the brainstorming sesson, First of all I think that Zumo needs a new slogan to attract the costumers. Second u think that we should do marketing campain like TV, Internet, radio advetrisments in US, Mexico. You also shoud think about the price of the product. And the last idea is that Zumospa should apply to be official sponsor at next Olimpic Games.