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Making Success Pitches

Making Success Pitches. Matthew Simon, KTUU-TV Channel 2 News. To Overworked Journalists . Overworked? What’s Our Day Like?. 9:30-6:30: 8 hours to put together a stellar story 9:30-10:30: Assignment meeting

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Making Success Pitches

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  1. Making Success Pitches Matthew Simon, KTUU-TV Channel 2 News To Overworked Journalists

  2. Overworked?What’s Our Day Like? • 9:30-6:30: 8 hours to put together a stellar story • 9:30-10:30: Assignment meeting • 10:30-3:00: 4.5 hours to: set story up, travel to story, gather elements (shoot the story), social (Facebook & Twitter,) get a web version done, transcribe & write • Yes, I do write all of my own stories • 5pm Story due for editing by 3:00 • 6pm Story due for editing by 4:15 • And one more thing…

  3. Multi Media Journalist

  4. Your Pitch…

  5. Take Away… • How to create better, more effective press releases • Learn WIFM • Make your folks look great

  6. The Press Release • Please, please don’t call to ask if we got your release – we did • The key: ONE page press releases • KISS: Keep It Simple – Too many details hurt the cause • If we want more information – we’ll call you • Timing of event: Keep our deadlines in mind • 10 AM has a much better chance of getting covered & will be a better story

  7. The Press Release • Make sure we get it with plenty of notice • Events take logistical planning; ie: getting mics set up • If we get a release right before something happens, chances are you wont be covered • Except if it’s BREAKING NEWS • Make sure all people involved with your event have been cleared to be on TV…Including owners of venue

  8. The Secret: Think Like A Reporter • Not just pitching to the reporter: but producers and a whole management team • They want a great, visual, teaseable story • They want to know how it will look, sound and feel on TV • They want us to be able to successfully pitch that in one to two sentences • In other words, they want a WIMF

  9. What’s In It For Me? • Emotional Connection- How will this story impact an Alaskan’s life • Cost – not just financial, long term consequences, health effects, could this happen to someone I love • Personal Safety – people want to feel safe- help us quantify crime stories • Characters- compelling people tell stories- officials don’t. good story telling focuses on feelings. • Location – where event takes place • Impact On Key Demographic- find out who’s watching what shows on our channel…how they can relate to the stories we tell

  10. Emotional Connection

  11. Location, Location

  12. What We Need From You • Please respond quickly – or be honest that you can’t • Call back when you say you will • We will go on TV and say you’re not respond – believe it or not responsible journalist do not like doing this • If you’re in town, put someone on TV, not the phone • When not to pitch: know when TV Newscasts are on • Give us people who can talk in real people talk • Don’t show favoritism, (except the reporter) • Once you give us an idea – we’ll chose the angle • Call us out on mistakes (Steve MacDonald)

  13. Making Success Pitches Matthew Simon, KTUU-TV Channel 2 News To Overworked Journalists

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