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Ora

Ora . Oreda, Donte, Maggie Marketing 421 April 1, 2013 Bassil Elkadi. Organizational overview- Maggie New product description- Maggie S.w.o.t.t. analysis- Oreda Marketing research- Oreda Segmentation- Oreda Differentiation and positioning- Oreda Stage of the product life cycle- Oreda

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Ora

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  1. Ora Oreda, Donte, Maggie Marketing 421 April 1, 2013 BassilElkadi

  2. Organizational overview- Maggie • New product description- Maggie • S.w.o.t.t. analysis- Oreda • Marketing research- Oreda • Segmentation- Oreda • Differentiation and positioning- Oreda • Stage of the product life cycle- Oreda • Marketing mix- maggie • Place- Donte • Promotion- Oreda • Budget- maggie • Control/ monitor- Donte OraTeam Money

  3. Organizational overview • Chevy Ora • General motors is proud to be a part of history on the road to better living by introducing the new Chevy Ora. • United States • Product mix • Product: Chevy Ora 4 door vehicle • Automatic Stock, manual stock • Automatic luxury, manual luxury

  4. New product description • no fuel and no energy resulting from a battery or from solar panels • Concept of fuel-less technology • Usage of electromagnetic power

  5. S.w.o.t.t. analysis • Strengths (internal) • Weaknesses (internal) • Opportunities (external) • Threats (external) • Trends (external)

  6. Marketing research • Consumer analysis • Demographics • Psychographics • Behaviors (e.g. purchase behaviors) • Geographical considerations • Industrial analysis • Competitor analysis

  7. Segmentation • Behavioral • Geographical • demographic • Target market: adults, Generation X buyers, one child minimum, minimum income of $60,000 annually

  8. Differentiation & positioning • Innovation • Superior customer service • Increased costs • Relevance • Sustainability • Easy to communicate

  9. Stage of the product life cycle • product • pricing • promotion • place

  10. Marketing mix • Fuel-less vehicle • Good • Fuel-less engine • Chevy ora • Local Chevy vehicle manufacturing factories, Irvine, CA • $27,200 Stock • “a $50,000 vehicle is still unaffordable for 90% of Americans these days” (Demorro, 2011). • A competitors vehicle costs $13,000 to make from a factory, ours is less, costing $10,000, profit of $17,200 • $2,000 tax break, 0% interest for 36 months • We will be altering the Status quo of the automotive industry by introducing our fuel-less vehicle

  11. Place • Channels of distribution- manufacturer, wholesaler, retailer • Product location availability • Physical distribution/ location of facilities/ modes of transportation • Cost: Production, distribution, overhead, sales, marketing • Markup • Suggested selling price • Profit margin • Price and quality relationship- perceived value

  12. Promotion • Personal selling • Advertising • Direct mail • internet • telemarketing • television • radio • Sales promotion • Public relations • website

  13. Budget

  14. Control/ monitor • Feedback mechanism to monitor progress • Evaluation process • Performance objectives (quantifiable elements) • Profit margin • Market share • Promotional effectiveness • Market penetration

  15. Questions?

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